Fairfield University

Academic credit for the program is awarded by Fairfield University. Fairfield University is a private Jesuit university founded in 1942 in Fairfield, Connecticut, well known for their commitment to international education. Fairfield is a fully accredited university and member of the New England Association of Schools and Colleges.

In 2020 Fairfield and AIFS partnered to develop a school of record relationship that will allow academic credit to be available for both Fairfield and non-Fairfield students.

Course syllabi and faculty credentials are reviewed and approved by Fairfield University.

Academic Overview & Policies

Attendance  at all lectures and site visits is mandatory.

Grades No AIFS participant is permitted to take a course without receiving a grade. Pass/Fail grade options are not available.

Transcripts are issued by Fairfield University. An official transcript will be sent directly to the student’s home university on completion of the program.

Course Description

MKTG 345 (3)
Fashion Marketing and Communication

This course introduces students to marketing in the context of the fashion industry. Students will learn about the role of marketing communication, its cross-functional importance and its contribution to fashion business success. Topics covered include the marketing planning process, modern fashion communication, segmentation, the internal and external marketing environment, and the marketing mix in the world of fashion.

The course also examines the spectacular evolution of fashion from small dressmakers’ workshops serving the elite to an explosion into mainstream global consumption in which marketing and communication principles revolutionized the business of fashion forever.