Study Abroad in Barcelona, Spain - Universitat de Vic

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Study Abroad in Barcelona - Universitat de Vic: Courses

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Business, Design and Innovation Program

Choose up to 5 courses. Recommended credits are shown in parentheses. All courses are taught in English apart from Spanish language. A minimum enrollment is required for Spanish classes to run. Your AIFS Resident Director will confirm whether Spanish is being offered during your semester. Courses are subject to change at the discretion of Universitat de Vic.

Language levels are defined according to the Common European Framework of Reference for Languages (CEFR). For further details visit AIFSabroad.com/details

Spanish 101 (3)
Beginner A1

Spanish 102 (3)
Beginner A2

BUS 306 (3)
Digital Business

To the traditional focus on Promotion and Place P’s in the conventional Marketing Mix we add consideration to another two P’s, Product and Price, in order to have the whole picture of the new Digital Business Marketing Mix. We also focus on other management areas equally affected by the new digital paradigm, as is the case of IT and organizational issues. We look not just at transformations that have already taken place but also at those changes still to come with the potential of becoming key disruptions in the way businesses have been managed for decades.

BUS/INV 307 (3)
Start-up Creation

Aimed at understanding entrepreneurship processes and operations. Students will be exposed to both the fundamentals of business and the practical aspects of identifying and evaluating business ideas and moving them forward. Content will be delivered using multiple methodologies including case based, project based and problem based learning and invited speakers.

BUS/INV 308 (3)
Marketing and Fashion

Barcelona is an ideal location to study the fashion industry. We will review international competitiveness, marketing trends and consumer behavior and examine the importance of Barcelona’s “cool” image. Big fashion labels (such as Zara, Bershka, Mango, Desigual, Custo, and Springfield) and young fashion designers are already pushing this image and the “Barcelona label” is positioned as a symbol for creativity. Students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge to develop a marketing and communication plan for the fashion industry.

BUS/INV 309 (3)
Leadership, Business and Society

Familiarizes students with practical issues within the world of business, looking at the role of leaders and managers within a company and examining themes related to management, leadership, efficiency, organization, communication and ethics. Students will be required to develop both a personal and a group project demonstrating their personal skills, tools of critical analysis, communication and problem-solving.

BUS/INV 310 (3)
Global Marketing

Focuses on development of an International Marketing Plan on the basis of the theoretical concepts of internationalization of products and services and marketing them abroad. Students will develop their own projects and will be supervised throughout the course, which will conclude with the presentation of their final project. Successful completion of the course will require critical analysis, creativity, understanding and application of various marketing models.

BUS/INV 311 (3)
spring only
Luxury Marketing

If you want be involved in this sector you need to understand how it works and why sometimes it doesn’t. Luxury is a matter of emotion. Price is not an issue. Here psychological and social factors are decisive. A good marketing manager needs to follow certain guidelines to understand the luxury market and consumers.

BUS/INV 312 (3) spring only
Retail Management

A practical perspective is adopted wherein learners are encouraged to apply concepts and perspectives learned on the course. Retail management is a process for promoting higher sales and greater customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company.

DESIGN 301 (3)
Design Thinking: How to Identify New Business Opportunities Using Creativity

“Design thinking” is presented as a useful methodology for designing innovative products. As a participant in design thinking, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will gain a strong understanding of the key tenets of design thinking and be able to execute them within your organization.

DESIGN 302 (3)
Brand Design

This course approaches the topic of brand design by understanding the brand’s public image as the final result of a long process. There are many aspects to be taken into account and having a good idea is not enough. You also need to reinforce your individual and teamwork skills to gather information appropriately, act responsibly, plan strategically and think critically.

PSY/COM 314 (3) spring only
Psychology of Communication and Publicity

To learn, analyze and interpret information about human communication, persuasive communication and cognitive processes of information processing. To learn the different psychological paradigms of interpersonal, group and mass communication. To analyze the influence of the culture of the mass media in society and in the development of personal identity. To develop a complete communication plan (for a real project linked to issues, processes and psychological disorders). To develop an applied knowledge about oral, textual, visual and audiovisual languages in mass communication. To create and publish a digital blog to publish the subject’s project. To defend the project carried out using oral, textual and audiovisual communication.

Internship Program

In addition to the internship course and placement students take two courses from the Business, Design and Innovation Program at UVic and select one or two courses offered by AIFS for a minimum of 12 semester credits.

GE 298 (3)
Global Experiences International Internship

This part-time internship placement enables students to engage in a work experience with organizations in business, industry, government, not-for-profit, or education. The experience is designed to be relevant to the student’s academic pursuits, personal development, and professional preparation. The internship provides students with the opportunity to gain experience in workplace settings and to translate classroom learning into practice. The internship is a substantive career development experience with the intent of the experience being for the student to be exposed to business ideas and concepts while being mentored. Doing analysis, contributing to decisions, and communicating meaningful ideas should form the bulk of the work, although some low skill work (for example, data entry and making phone calls) can be a part of the assignment. At the end of the internship experience, students will be able to reflect on their personal and professional growth and begin seeing themselves on their career path. While every internship is different, Global Experiences (GE) has adopted the internship definition recommended by the National Association of Colleges and Employers (NACE.) The criteria are as follows:

  • The experience must be an extension of the classroom: a learning experience that provides for applying the knowledge gained in the classroom. It must not be simply to advance the operations of the employer or be the work that a regular employee would routinely perform.
  • The skills or knowledge learned must be transferable to other employment settings.
  • The experience has a defined beginning and end, and a job description with desired qualifications.
  • There are clearly defined learning objectives/goals related to the professional goals of the student’s academic coursework.
  • There is supervision by a professional with expertise and educational and/or professional background in the field of the experience.
  • The experienced supervisor will provide routine feedback.
  • There are resources, equipment, and facilities provided by the host employer that support learning objectives/goals. Students are expected to dress and behave professionally throughout their internship assignment and adhere to the agreed-upon internship standards and requirements as described by GE and the host organizations.

Course Objectives
Through a highly customized international internship the student will develop their own professional abilities, draw on their Strengths. Finder attributes to navigate their assigned duties, and cultivate an understanding of the business norms of the host culture. Interns may be tasked with a variety of projects, events or presentations. Students will utilize Gallup coaching, mentoring, and reflective exercises to develop their professional skills and industry knowledge. This will be an applied learning experience. Internships will require students to continually assess and interpret different work styles, industry methods and cultural approaches to their chosen profession. Students will gain self-awareness of their own strengths, have developed intercultural understanding of foreign work culture, gained professional work experience, and completed career communication essentials such as an online LinkedIn profile, interview skills, and networking training.

Learning Outcomes

At the completion of this course students will be able to:

  • Identify and apply their own strengths to work better individually and as a team
  • Gain meaningful professional work experience in a multicultural setting
  • Develop and use written, spoken and body language skills effectively across cultures
  • Reflect and evaluate their personal and professional growth during your internship

Elective Courses Offered by AIFS

Choose one or two courses from the list below. A minimum enrollment of 10 students is required for a course to run. Courses may change at the discretion of AIFS.

COMM 4565 (3)
Intercultural Communication

This course aims to fully engage with students’ experience of living in a different country by providing an introduction to communication between people from different cultures. Course content focuses on the application of theory and research to intercultural communication and is designed for application to everyday encounters with individuals from other cultures. Students will be introduced to the potential effects of the cultural patterns (beliefs, values, norms) of their own culture on those cultural patterns of another culture in order to examine how their own social and cultural identities affect them and their communication behaviour. The course will introduce students to theories and to a variety of research methods.

HST/POL/SOC 3025 (3)
Spanish Life and Culture

This course is designed to introduce students to Spain with a broad overview of Spanish culture and civilization through a combination of lectures, meetings and active participation on organized field trips. The course takes a social, historical and cultural approach to contemporary Spanish history and examines traditions and institutions to help understand the Spanish way of life in the 21st century. Topics will include Spain’s history, the Catalan culture, customs and traditions, diversity, art and cuisine as well as the issues facing Spanish society today.

HST 3125 (3)
The City of Barcelona and its History
See AIFSabroad.com/spain for course description

MK TG 3155 (3)
An Introduction to Consumer Neuromarketing

Neuromarketing is an emerging cross-disciplinary field that studies how consumers’ brains respond to marketing, brands, products, and shopping. Recent advances in brain science have been applied by neuromarketers to help marketers and market researchers find new answers to the age-old question: why do consumers buy?
This module focuses on how neuromarketing can help businesses achieve a deeper understanding of their consumers – how they think, how they decide, and how they buy through understanding the fundamentals – how do consumers really think, feel, and act? We highlight several crucial nonconscious processes that underlie consumer choice and behavior.
Neuromarketing measures and metrics capture consumer responses in ways that differ fundamentally from traditional marketing methods, using real world examples from advertising, branding, product development, shopping, and entertainment.

These courses may also be offered through AIFS. See AIFSabroad.com/spain for details.

  • The City of Barcelona and its History (3)
  • Comparative Cultural Studies (3)
  • Contemporary Spanish History (3)
  • Cross Cultural Management (3)
  • Business in Europe (3)
  • Economics - Inequality and Globalization (3)

Download PDF with full program details on all AIFS Barcelona programs!

Download PDF with full program details on all AIFS Spain programs!

Download PDF with full program details on all AIFS Spain, Barcelona programs!