Study Abroad in Barcelona, Spain - Universitat de Vic

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Study Abroad in Barcelona - Universitat de Vic: Courses

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Business, Design and Innovation Program

Choose up to 5 courses. Recommended credits are shown in parentheses. All courses are taught in English apart from Spanish language. A minimum enrollment is required for Spanish classes to run. Your AIFS Resident Director will confirm whether Spanish is being offered during your semester. Courses are subject to change at the discretion of Universitat de Vic.

Language levels are defined according to the Common European Framework of Reference for Languages (CEFR).

BUS 306 (3) | Digital Business

To the traditional focus on Promotion and Place P’s in the conventional Marketing Mix we add consideration to another two P’s, Product and Price, in order to have the whole picture of the new Digital Business Marketing Mix. We also focus on other management areas equally affected by the new digital paradigm, as is the case of IT and organizational issues. We look not just at transformations that have already taken place but also at those changes still to come with the potential of becoming key disruptions in the way businesses have been managed for decades. 

BUS/INV 307 (3) | Start-up Creation

Aimed at understanding entrepreneurship processes and operations. Students will be exposed to both the fundamentals of business and the practical aspects of identifying and evaluating business ideas and moving them forward. Content will be delivered using multiple methodologies including case based, project based and problem based learning and invited speakers.

BUS/INV 308 (3) | Marketing and Fashion 

Barcelona is an ideal location to study the fashion industry. We will review international competitiveness, marketing trends and consumer behavior and examine the importance of Barcelona’s “cool” image. Big fashion labels (such as Zara, Bershka, Mango, Desigual, Custo, and Springfield) and young fashion designers are already pushing this image and the “Barcelona label” is positioned as a symbol for creativity. Students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge to develop a marketing and communication plan for the fashion industry.

BUS/INV 309 (3) | Leadership, Business and Society 

Familiarizes students with practical issues within the world of business, looking at the role of leaders and managers within a company and examining themes related to management, leadership, efficiency, organization, communication and ethics. Students will be required to develop both a personal and a group project demonstrating their personal skills, tools of critical analysis, communication and problem-solving.

BUS/INV 310 (3) | Global Marketing 

Focuses on development of an International Marketing Plan on the basis of the theoretical concepts of internationalization of products and services and marketing them abroad. Students will develop their own projects and will be supervised throughout the course, which will conclude with the presentation of their final project. Successful completion of the course will require critical analysis, creativity, understanding and application of various marketing models.

BUS/INV 311 (3) | Luxury Marketing (spring only) 

If you want be involved in this sector you need to understand how it works and why sometimes it doesn’t. Luxury is a matter of emotion. Price is not an issue. Here psychological and social factors are decisive. A good marketing manager needs to follow certain guidelines to understand the luxury market and consumers.

BUS/INV 312 (3) | Retail Management (spring only) 

A practical perspective is adopted wherein learners are encouraged to apply concepts and perspectives learned on the course. Retail management is a process for promoting higher sales and greater customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company.

DESIGN 301 (3) | Design Thinking: How to Identify New Business Opportunities Using Creativity 

“Design thinking” is presented as a useful methodology for designing innovative products. As a participant in design thinking, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will gain a strong understanding of the key tenets of design thinking and be able to execute them within your organization.

DESIGN 302 (3) | Brand Design 

This course approaches the topic of brand design by understanding the brand’s public image as the final result of a long process. There are many aspects to be taken into account and having a good idea is not enough. You also need to reinforce your individual and teamwork skills to gather information appropriately, act responsibly, plan strategically and think critically.

PSY/COM 314 (3) | Psychology of Communication and Publicity (spring only)

To learn, analyze and interpret information about human communication, persuasive communication and cognitive processes of information processing. To learn the different psychological paradigms of interpersonal, group and mass communication. To analyze the influence of the culture of the mass media in society and in the development of personal identity. To develop a complete communication plan (for a real project linked to issues, processes and psychological disorders). To develop an applied knowledge about oral, textual, visual and audiovisual languages in mass communication. To create and publish a digital blog to publish the subject’s project. To defend the project carried out using oral, textual and audiovisual communication. 

Download PDF with full program details on all AIFS Spain programs!

Download PDF with full program details on all AIFS Spain, Barcelona programs!