AIFS Abroad

AIFS Study Abroad in Barcelona - Universitat de Vic, Spain
Fall 2018 and Spring 2019
Course Descriptions

   

Business, Design and Innovation Program

Choose up to 5 courses. Recommended credits are shown in parentheses. All courses are taught in English apart from Spanish language. Courses are subject to change at the discretion of Universitat de Vic.

Course Code and Credits: Spanish 101 (3)
Course Title: Beginner A1
Course Description:
Description coming soon.
Course Code and Credits: Spanish 102 (3)
Course Title: Beginner A2
Course Description:
Description coming soon.
Course Code and Credits: BUS/INV 305 (3)
Course Title: Smart Cities: the case of Barcelona (fall only)
Course Description:
Focuses on the Barcelona model that persists in a constant search for balance between economic and social development and the environment, bearing in mind also the future generations. The city can only be smart if citizens collectively take the challenge to innovate in a smart and sustainable way to create a liveable, viable and equitable city.
Course Code and Credits: BUS 306 (3)
Course Title: Digital Business (spring only)
Course Description:
To the traditional focus on Promotion and Place P’s in the conventional Marketing Mix we add consideration to another two P’s, Product and Price, in order to have the whole picture of the new Digital Business Marketing Mix. We also focus on other management areas equally affected by the new digital paradigm, as is the case of IT and organizational issues. We look not just at transformations that have already taken place but also at those changes still to come with the potential of becoming key disruptions in the way businesses have been managed for decades.
Course Code and Credits: BUS/INV 307 (3)
Course Title: Start-up Creation (fall and spring)
Course Description:
Aimed at understanding entrepreneurship processes and operations. Students will be exposed to both the fundamentals of business and the practical aspects of identifying and evaluating business ideas and moving them forward. Content will be delivered using multiple methodologies including case based, project based and problem based learning and invited speakers.
Course Code and Credits: BUS/INV 308 (3)
Course Title: Marketing and Fashion (fall and spring)
Course Description:
Barcelona is an ideal location to study the fashion industry. We will review international competitiveness, marketing trends and consumer behavior and examine the importance of Barcelona’s “cool” image. Big fashion labels (such as Zara, Bershka, Mango, Desigual, Custo, and Springfield) and young fashion designers are already pushing this image and the “Barcelona label” is positioned as a symbol for creativity. Students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge to develop a marketing and communication plan for the fashion industry.
Course Code and Credits: BUS/INV 309 (3)
Course Title: Leadership, Business and Society (spring only)
Course Description:
Familiarizes students with practical issues within the world of business, looking at the role of leaders and managers within a company and examining themes related to management, leadership, efficiency, organization, communication and ethics. Students will be required to develop both a personal and a group project demonstrating their personal skills, tools of critical analysis, communication and problem-solving.
Course Code and Credits: BUS/INV 310 (3)
Course Title: Global Marketing (fall only)
Course Description:
Focuses on development of an International Marketing Plan onthe basis of the theoretical concepts of internationalization of products and services and marketing them abroad. Students will develop their own projects and will be supervised throughout the course, which will conclude with the presentation of their final project. Successful completion of the course will require critical analysis, creativity, understanding and application of various marketing models.
Course Code and Credits: BUS/INV 311 (3)
Course Title: Luxury Marketing (spring only)
Course Description:
If you want be involved in this sector you need to understand how it works and why sometimes it doesn’t. Luxury is a matter of emotion. Price is not an issue. Here psychological and social factors are decisive. A good marketing manager needs to follow certain guidelines to understand the luxury market and consumers.
Course Code and Credits: BUS/INV 312 (3)
Course Title: Retail Management (spring only)
Course Description:
A practical perspective is adopted wherein learners are encouraged to apply concepts and perspectives learned on the course. Retail management is a process for promoting higher sales and greater customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company.
Course Code and Credits: DESIGN 301 (3)
Course Title: Design Thinking: How to Identify New Business Opportunities Using Creativity (fall and spring)
Course Description:
“Design thinking” is presented as a useful methodology for designing innovative products. As a participant in design thinking, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will gain a strong understanding of the key tenets of design thinking and be able to execute them within your organization.
Course Code and Credits: DESIGN 302 (3)
Course Title: Brand Design (fall and spring)
Course Description:
This course approaches the topic of brand design by understanding the brand’s public image as the final result of a long process. There are many aspects to be taken into account and having a good idea is not enough. You also need to reinforce your individual and teamwork skills to gather information appropriately, act responsibly, plan strategically and think critically.
Course Code and Credits: DESIGN 303 (3)
Course Title: Universal Design: Creating a World Tailored to Human Diversity (spring only)
Course Description:
UD is a key aspect of social sustainability and should be balanced with other crucial aspects (economics, ecology and efficiency, among others) when designing environments, products and services. The course will describe the best UD examples and practices around the world in the fields of urban planning, transport, consumer products, tourism and services.