The main purpose of this course is to enable students to better understand and use negotiation and influence to achieve goals in corporate contexts. At the end of the course, the participants will manage the concepts and basic elements of negotiation and influence in intra-organizational and inter-organizational contexts; identify and know how to manage the negotiation steps in a win-win perspective. To acknowledge and explore corporate cooperation opportunities; and to identify and use negotiation and influence tactics.

At the end of this course, students should be able to understand de digital marketing scope and coordinate digital marketing strategy with business strategy. Theory and practice will be combined through various case studies coming from many different sectors and geographies. Based on the learnings, students will have the opportunity to develop a project to be presented at the end of the course, with the best group being announced in a final ceremony.

The area of innovation management, in particular relating to innovation business models, has been developed, in the last few years, without a corresponding offer being made in the degree trainning courses, because of their specificity. In this context and after the feedback gathered from the proposal in different countries where he has been teaching this subject, it could be an interesting complement to the offer available at Summer Schools. This course provides the students with theoretical-practical tools required to understand, design, use and redefine business models of innovative business ventures.

The course is designed to assist students build the skills necessary to function as members of effective and supportive teams. Students will also learn how to lead high-performance teams within organizational settings. A combination of experiential exercises, case discussions and lectures will be used to teach students how to work within, and manage high-performance teams. The course will focus on how motivation, communication, technology, decision making, creativity, leadership, and conflict management can enhance organizational team effectiveness.

Globalized companies operate in different countries in the world for a wide variety of reasons. These can be for the purpose of sourcing, capturing new investors, and new customers or whatever other reasons. As a matter of fact, operating internationally requires accomplishing international standards and procedures of accounting. This course is designed to help future managers to understand and to produce financial statements that are useful to potential investors, lenders, and others under different accounting standards (e.g. IFRS or US-GAAP). The approach we adopted will provide the participant with the latest view on the objectives of financial reporting, its qualitative characteristics, and harmonization procedures.

Fraud is a pervasive phenomenon which permeates all aspects of organizations life impacting negatively the society and the economy at large. Armed with the knowledge, skills, and abilities of this course, students may not have the ability to investigate fraud or provide forensic and litigation advisory services, but, at the end of this course, they should know enough to recognize when facing illicit fraudulent activities and therefore to call for specialized assistance.

Course description coming soon

This programme focuses on how students become effective knowledge agents by addressing the importance of leadership, knowledge management and innovation. At the end students are expected to: understand the concept and the nature of organizational knowledge; learn about Knowledge Management, discuss the relationship between strategic knowledge management and innovation, understand the case for change – Aspiration; Anticipation; Desperation; differentiate Leadership Theories (Traits Theory; Great Events Theory; Situational Leadership; transactional leadership; Transformational Leadership); The Leadership Styles (Daniel Goleman) - Leadership that gets results (how to use the different styles for effective leadership); the eight-stage process of creating major change (Phillip Koter)

This course aims to combine a perspective of brand management and marketing communications with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.

At the end of the course students should be able to:

• Understand brand fundamentals, brand management scope and identify characteristics of leading brands
• Understand and develop brand strategy elements, co-ordinated with business strategy
• Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.

The globalization of trade and finance as a consequence of the great advances in information technologies, transportation, and communications, during the last century, has introduced a dramatic new commercial reality for the world citizens. This transformation of the world market economy, has important implications for business, which we will analyze in this course Students will be able to examine the trade theories, policies, and instruments of international commerce and finance, as well as consider trade integration. Course content also focuses on the foreign exchange markets and the balance of payments and institutions of international trade. Macro policies in open economies, such as flexible exchange rates and the nature of foreign exchange markets, risk and hedging transactions will be examined. Theories and policies of foreign direct investment and political risk are also considered.

Course description coming soon.

Course description coming soon.

This course aims to present the entrepreneurial process theory to students and introduce them to the basic competencies needed to perform and develop entrepreneurial activities. Moreover, students should understand the importance of entrepreneurship in the career development, and to be able to characterize the entrepreneurial process, identifying the characteristics and tasks that lead to it.

This program is designed to introduce the participants to the management of cross-cultural differences and leadership in the globalized world by being effective in communication and negotiation.

Therefore, this program’s learning goals are:

• To understand key influences of culture in human behaviour, in the work place and at the individual relationship level, and also in international setting;
• To enhance individual intercultural competence to efficiently interact – communicate and negotiate – with people from diverse cultural backgrounds;
• To develop critical thinking ability and problem-solving skills through experiential classes.

Students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience. At the end of this course, students should be able to understand de innovation scope, co-ordinate innovation with business strategy and be able to manage the innovation cycle.

Course description coming soon.

In this course the students must learn how to identify the main opportunities and risks brought by foreign markets entry, both in the framework of decision making and search for research topics in this field. Program: Introduction – Globalization, economic development and FDI trends. Transaction costs and International Business. Types of MNEs. The environment and specificity of international business. Internationalization strategies: configuration versus coordination. Control and coordination in International Business. A strategic approach to internationalization: Macro-environmental scanning, Host country evaluation, Industry structure analysis, Company resources and capabilities as sources of competitive advantage. Entry modes – design of entry strategies: exporting, licensing, cooperation and strategic alliances. Foreign direct investment: international joint-ventures, acquisitions, greenfield investments. Economic diplomacy and internationalization. Evaluation of innovation and internationalization in SMEs. The internationalization plan: key tool for doing business abroad.

The global financial crisis of 2008 destroyed nearly $34 trillion from global stock markets and drew attention to many financial risk management malpractices. The occurrence of such event, which resulted in more stringent regulation for financial institutions, makes financial risk management one of the most challenging finance topics worldwide nowadays. This course aims to provide theoretical and applied knowledge on the most relevant issues and methods required for a sound financial risk management, enabling students to:

• Understand and identify the main sources of financial risk
• Be acquainted with the implementation of integrated risk management systems in the organizations
• Be able to apply the most accurate methods of risk assessment within each risk category
• Be able to evaluate the risk of a single asset and a portfolio of assets
• Identify the main differences between regulatory and economic capital
• Understand the basics underlying the process of financial institutions supervision and the minimum capital requirements determination

This course aims to provide a basic understanding of what is accounting and how managers can use accounting for decision making. Students will be able to learn how to read and interpret financial statements, as well as, to understand how to manage costs. After being approved in this course, students must be able to:

• Understand the relevance of accounting;
• Identify and explain the basis of accounting information for decision making;
• Demonstrate competency in utilizing the data and accounting information to prepare financial statements and reporting;
• Apply cost allocation methods.