Study Abroad in Lisbon, Portugal

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Study Abroad in Lisbon: Courses

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Below are details of the courses offered in previous years. Some new courses will be offered in 2022; course information will be updated when available. Recommended credits are shown in parentheses.

Portuguese History and Culture & Survival Portuguese Language – available for all students

In addition to the business courses all students can take survival Portuguese language and Portuguese History and Culture. These courses really help students make the most of their time in Lisbon and to better understand the city and country where they are living.

SESSION 1

BUSI 301 (3) | Corporate Negotiation and Influence

The main purpose of this course is to enable students to better understand and use negotiation and influence to achieve goals in corporate contexts. At the end of the course, the participants will manage the concepts and basic elements of negotiation and influence in intra-organizational and inter-organizational contexts; identify and know how to manage the negotiation steps in a win-win perspective. To acknowledge and explore corporate cooperation opportunities; and to identify and use negotiation and influence tactics.

MKTG 302 (3) | Trends in Digital Marketing

At the end of this course, students should be able to understand de digital marketing scope and coordinate digital marketing strategy with business strategy. Theory and practice will be combined through various case studies coming from many different sectors and geographies. Based on the learnings, students will have the opportunity to develop a project to be presented at the end of the course, with the best group being announced in a final ceremony.

SESSION 2

BUSI 301 (3) | International Financial Management 

The globalization of trade and finance as a consequence of the great advances in information technologies, transportation, and communications, during the last century, has introduced a dramatic new commercial reality for the world citizens. This transformation of the world market economy, has important implications for business, which we will analyze in this course. Students will be able to examine the trade theories, policies, and instruments of international commerce and finance, as well as consider trade integration. Course content also focuses on the foreign exchange markets and the balance of payments and institutions of international trade. Macro policies in open economies, such as flexible exchange rates and the nature of foreign exchange markets, risk and hedging transactions will be examined. Theories and policies of foreign direct investment and political risk are also considered.

ECON 301 (3) | Fixed Income Markets 

Course description coming soon!

ECON 302 (3) | Energy and Environmental Economics 

Course description coming soon!

LDR 301 (3)  | Leadership and Strategic Knowledge 

This course focuses on how students become effective knowledge agents by addressing the importance of leadership, knowledge management and innovation. At the end students are expected to: understand the concept and the nature of organizational knowledge; learn about Knowledge Management, discuss the relationship between strategic knowledge management and innovation, understand the case for change – Aspiration; Anticipation; Desperation; differentiate Leadership Theories (Traits Theory; Great Events Theory; Situational Leadership; transactional leadership; Transformational Leadership); The Leadership Styles (Daniel Goleman) - Leadership that gets results (how to use the different styles for effective leadership); the eight-stage process of creating major change (Phillip Koter). 

MKTG 303 (3) | Brand Management and Marketing Communication

This course aims to combine a perspective of brand management and marketing communications with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.

At the end of the course students should be able to:

  • Understand brand fundamentals, brand management scope and identify characteristics of leading brands.
  • Understand and develop brand strategy elements, coordinated with business strategy.
  • Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.

SESSION C

BUSI 302 (3) | International Business

In this course the students must learn how to identify the main opportunities and risks brought by foreign markets entry, both in the framework of decision making and search for research topics in this field.

Program:

  • Introduction – Globalization, economic development and FDI trends. 
  • Transaction costs and International Business. Types of MNEs. 
  • The environment and specificity of international business. 
  • Internationalization strategies: configuration versus coordination. Control and coordination in International Business. 
  • A strategic approach to internationalization: Macro-environmental scanning, Host country evaluation, 
  • Industry structure analysis, Company resources and capabilities as sources of competitive advantage. 
  • Entry modes – design of entry strategies: exporting, licensing, cooperation and strategic alliances. 
  • Foreign direct investment: international joint-ventures, acquisitions, greenfield investments. 
  • Economic diplomacy and internationalization. 
  • Evaluation of innovation and internationalization in SMEs. 
  • The internationalization plan: key tool for doing business abroad. 

COMMS 301 (3) | Cross Cultural Communication and Negotiation

This program is designed to introduce the participants to the management of crosscultural differences and leadership in the globalized world by being effective in communication and negotiation.

Therefore, this program’s learning goals are: To understand key influences of culture in human behavior, in the workplace and at the individual relationship level, and also in international setting; to enhance individual intercultural competence to efficiently interact – communicate and negotiate – with people from diverse cultural backgrounds; to develop critical thinking ability and problem-solving skills through experiential classes.

MKTG 304 (3) | Innovation and Creativity in Marketing

Students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.

At the end of this course, students should be able to understand innovation scope, coordinate innovation with business strategy and be able to manage the innovation cycle.

MKTG 305 (3) | Entrepreneurial Marketing

Course description coming soon!

Download PDF with full program details on all AIFS Portugal programs!

Download PDF with full program details on all AIFS Portugal, Lisbon programs!