The main purpose of this course is to enable students to better understand and use negotiation and influence to achieve goals in corporate contexts. At the end of the course, the participants will manage the concepts and basic elements of negotiation and influence in intra-organizational and inter-organizational contexts; identify and know how to manage the negotiation steps in a win-win perspective. To acknowledge and explore corporate cooperation opportunities; and to identify and use negotiation and influence tactics.

At the end of this course, students should be able to understand de digital marketing scope and coordinate digital marketing strategy with business strategy. Theory and practice will be combined through various case studies coming from many different sectors and geographies. Based on the learnings, students will have the opportunity to develop a project to be presented at the end of the course, with the best group being announced in a final ceremony.

This programme focuses on how students become effective knowledge agents by addressing the importance of leadership, knowledge management and innovation. At the end students are expected to: understand the concept and the nature of organizational knowledge; learn about Knowledge Management, discuss the relationship between strategic knowledge management and innovation, understand the case for change – Aspiration; Anticipation; Desperation; differentiate Leadership Theories (Traits Theory; Great Events Theory; Situational Leadership; transactional leadership; Transformational Leadership); The Leadership Styles (Daniel Goleman) - Leadership that gets results (how to use the different styles for effective leadership); the eight-stage process of creating major change (Phillip Koter)

This course aims to combine a perspective of brand management and marketing communications with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.

At the end of the course students should be able to:

• Understand brand fundamentals, brand management scope and identify characteristics of leading brands
• Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.

The globalization of trade and finance as a consequence of the great advances in information technologies, transportation, and communications, during the last century, has introduced a dramatic new commercial reality for the world citizens. This transformation of the world market economy, has important implications for business, which we will analyze in this course. Students will be able to examine the trade theories, policies, and instruments of international commerce and finance, as well as consider trade integration. Course content also focuses on the foreign exchange markets and the balance of payments and institutions of international trade. Macro policies in open economies, such as flexible exchange rates and the nature of foreign exchange markets, risk and hedging transactions will be examined. Theories and policies of foreign direct investment and political risk are also considered.

Course description coming soon.

Course description coming soon.

This program is designed to introduce the participants to the management of crosscultural differences and leadership in the globalized world by being effective in communication and negotiation.

Therefore, this program’s learning goals are:

• To understand key influences of culture in human behaviour, in the work place and at the individual relationship level, and also in international setting;
• To enhance individual intercultural competence to efficiently interact – communicate and negotiate – with people from diverse cultural backgrounds;
• To develop critical thinking ability and problem-solving skills through experiential classes.

Students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience. At the end of this course, students should be able to understand innovation scope, coordinate innovation with business strategy and be able to manage the innovation cycle.

Course description coming soon.

In this course the students must learn how to identify the main opportunities and risks brought by foreign markets entry, both in the framework of decision making and search for research topics in this field.

Program:

• Introduction – Globalization, economic development and FDI trends.
• Transaction costs and International Business. Types of MNEs.
• The environment and specificity of international business.
• Internationalization strategies: configuration versus coordination. Control and coordination in International Business.
• A strategic approach to internationalization: Macro-environmental scanning, Host country evaluation,
• Industry structure analysis, Company resources and capabilities as sources of competitive advantage.
• Entry modes – design of entry strategies: exporting, licensing, cooperation and strategic alliances.
• Foreign direct investment: international joint-ventures, acquisitions, greenfield investments.
• Economic diplomacy and internationalization.
• Evaluation of innovation and internationalization in SMEs.
• The internationalization plan: key tool for doing business abroad.