Study Abroad in Lisbon: Courses
View and print all course descriptions
Below are details of the courses offered in Summer 2020. Some new courses will be offered in 2021; course information will be updated when available.
Recommended credits are shown in parentheses.
Portuguese History and Culture & Survival Portuguese Language – available for all students
In addition to the business courses all students can take survival Portuguese language and Portuguese History and Culture. These courses really help students make the most of their time in Lisbon and to better understand the city and country where they are living.
SESSION A
Business (3) | Corporate Negotiation and Influence
Business (3) | Trends in Digital Marketing
SESSION B
Business (3) | Leadership and Strategic Knowledge
Business (3) | Brand Management and Marketing Communication
This course aims to combine a perspective of brand management and marketing communications with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.
Business (3) | International Financial Management
Business (3) | Fixed Income Markets
Business (3) | Energy and Environmental Economics
SESSION C
Business (3) | Cross Cultural Communication and Negotiation
This program is designed to introduce the participants to the management of crosscultural differences and leadership in the globalized world by being effective in communication and negotiation.
Therefore, this program’s learning goals are:
- To understand key influences of culture in human behaviour, in the work place and at the individual relationship level, and also in international setting;
- To enhance individual intercultural competence to efficiently interact – communicate and negotiate – with people from diverse cultural backgrounds;
- To develop critical thinking ability and problem-solving skills through experiential classes.
Business (3) | Innovation and Creativity in Marketing
Business (3) | Entrepreneurial Marketing
Business (3) | International Business
In this course the students must learn how to identify the main opportunities and risks brought by foreign markets entry, both in the framework of decision making and search for research topics in this field.
Program:
- Introduction – Globalization, economic development and FDI trends.
- Transaction costs and International Business. Types of MNEs.
- The environment and specificity of international business.
- Internationalization strategies: configuration versus coordination. Control and coordination in International Business.
- A strategic approach to internationalization: Macro-environmental scanning, Host country evaluation,
- Industry structure analysis, Company resources and capabilities as sources of competitive advantage.
- Entry modes – design of entry strategies: exporting, licensing, cooperation and strategic alliances.
- Foreign direct investment: international joint-ventures, acquisitions, greenfield investments.
- Economic diplomacy and internationalization.
- Evaluation of innovation and internationalization in SMEs.
- The internationalization plan: key tool for doing business abroad.
Download PDF with full program details on all AIFS Portugal programs!
Download PDF with full program details on all AIFS Portugal, Lisbon programs!