All courses are subject to change at the discretion of the American Business School, Paris. For the most current course listings please contact the AIFS Program Advisor.

French Language

Students are placed into the appropriate level of French according to an online placement test taken prior to departure from the U.S.

FREN 110 (3)
Elementary French
Mandatory for Internship Program students who do not have Intermediate level French.
Students will have the opportunity to learn the basis of the French language. The course will cover the grammar, vocabulary, communication and cultural aspects related to the French language. During each class, students will learn several perspectives of the language. We will work with two books, one grammar book and one conversation book. In addition to the two books, other aspects of the language will be taught during the class.

FREN 220 (4)
Intermediate French
Students will learn all the basic structures of language and how to manage in everyday situation in their Parisian life. To achieve the goals of this class, students will need to actively participate in all of the scheduled activities and to prepare carefully the given assignments.

As a follow-up to the first level of French language studies, students will continue to develop the four competencies of language acquisition: speaking, comprehension, reading, and writing. Although the course is structured around grammatical and lexical objectives, students will be engaged in both individual and group work designed to give them grammatical and conversational basic abilities. Outside of class, they will have independent work and exercises on a regular basis from the Grammaire Progressive du Français in order to strengthen skills acquired in class.

FREN 290 (1) spring only
Business French
Mandatory for internship students.
This course is designed as a series of short workshops specifically for students who already have an intermediate level of French and who will be job-hunting in the near future for internships or part-time positions. The course focuses on specific oral and written language skills so that students can introduce themselves, interview and network in French.

FREN 350 (3)
Advanced French
Le cours se compose de 3 modules portant respectivement sur une oeuvre de fiction, un dossier thématique et un film français. Tout au long du cours seront traités des sujets de l'actualité en vue d'une présentation orale et d'un dossier à rendre à la fin du semestre. La révision des certains points de grammaire ainsi qu'un élargissement du vocabulaire complètent le programme.

BUSINESS ADMINISTRATION

BLAW 230 (3)
International Business Law
Study of International Licensing Agreements, as well as the European and international protection of intellectual property rights (treaties dealing with the international protection of patents, trademarks and copyrights will be examined). After the most important elements of business that deal with intellectual property, we will concentrate on traditional business i.e. buying and selling goods on an international scale.

BUSI 390 (2) spring only
Company Case Challenge
Mandatory for internship students.

BUSI 410 (3)
Strategic Management
This is a capstone undergraduate course in Strategic Management. This course introduces you to the concepts of competitive advantage used to make strategic management decisions. You will learn how to evaluate a company’s strategic situation and develop a corporate and business strategy and the managerial keys to successfully execute the chosen strategy.

BUSI 420 (3)
Entrepreneurship
This is a capstone course in which students learn to connect the concepts learned in management, marketing and finance courses. In this course, students learn the essential attributes of being an entrepreneur and the stages one goes through in taking the seed of an idea and growing it into a successful business. It takes more than a good business plan and money to succeed - entrepreneurs must develop the skills necessary to successfully develop product and service lines, implement marketing and branding plans, develop sales pipelines and manage client accounts, and negotiate and manage human resources. Students will learn how to maximize their personal strengths, while mitigating their weaknesses and capitalizing on the strengths of others. And they will complete the course with the practical knowledge necessary to develop and launch their own business.

COMP 120 (3)
Computer Skills for Business
Students will master Excel going as far as designing Excel tools corresponding to a given task. Students will also master basic uses of Word and be comfortable combining the use of Excel and Word. This course aims to help prepare future managers to achieve an operational level in the use of Excel and Word.

COMP 250 (3) spring only
Building a Business Website
This course seeks to introduce students to a variety of coding applications, languages, usages, and most importantly the design and logic principles behind web and application design.

COMP 311 (3)
e-Commerce and e-Business
Students may be curious about the terminologies e-Marketing, e-Commerce and e-Business. These terms are usually used interchangeably, and students have to understand that, in order for all e-Commerce activities to be successful for any give business, they have to be backed by digital technologies. Meaning, without a proper e-Business infrastructure, e-Commerce will fail. e-Commerce encompasses the whole value chain activities of a business and organization. If done right, it will help speed up processes, reduce costs of business expenses, and also generate an increase in ROI. Embracing digital technologies has become the norm for many organizations (big or small) and has given rise to platforms such as eBay (auctioning sites), Facebook (social networks), and cloud networks. e-Marketing is the marketing strategies used with digital technologies mixed with traditional and new philosophies of marketing to build profitable customer relationships (preferable using online digital technologies).

COMP 390 (3) spring only
Advanced Excel for Finance
This course introduces students to the business uses of spreadsheets using Microsoft Excel. Students will gain the opportunity to master a key software and at the same time be able to explain the key financial terms and graphs shown onto Excel. Students should be able to develop skills around financial modeling, reporting, and the automation of accounting and financial tasks.

COMP 395 (3) fall only
Advanced Excel

PHIL 290 (3)
Business Ethics
This course focuses on the importance of ethical perceptions and corporate social responsibility as an inevitable factor in business. As a discipline, Business Ethics has considerably grown within the last decades and has become a major field in the age of globalization. It refers to values-based conduct, which does not only apply to individuals but to corporations.

ECONOMICS

ECON 110 (3)
Principles of Macroeconomics
This introductory course is designed to introduce the student to the classic macroeconomic issues such as economic growth, inflation, unemployment, interest rates, government budget deficits, exchange rates, and balance of payments problems. The course will provide tools of analysis that can be used to address these major macroeconomic issues and to study the impact on the economy of different policies, such as monetary and fiscal policies.

ECON 120 (3)
Principles of Microeconomics
The goal of this course is to introduce students to the analytical tools and techniques used by economists to better understand the choices that economic agents make and how markets function.

ECON 315 (3) spring only
Intermediate Economic Analysis
This course builds upon the foundations put into place in ECON 110 and ECON 120. Economic problems facing society are studied more closely: long-run growth, structural unemployment, effects of technology, government budget deficits, national debt, inflation, deflation, trade deficits, exchange rate fluctuations. The course also includes topics of current interest and incorporates the latest research in economic modeling.

ECON 321 (3) fall only
The Economics of the Olympic Games
With over two hundred competing countries and close to four billion viewers around the globe, no other sporting investment reaches the scale and potential impact of the Olympic Games. When a city and a country decide to host the Olympic Games the overall economic impact must be taken into consideration in order to deem the investment worthy. This course will examine the economic impact of the commercialization of the Olympics utilizing data from previous Olympic events; e.g., 1992 Barcelona, 2004 Athens, 2008 Beijing, 2012 London, and 2016 Rio.

ECON 450 (3) fall only
International Economics
This course approaches international trade and investment from a standpoint of integrating theory and policy. The factors determining the size, composition and direction of international economic transactions are analyzed in order to provide the students with the theoretical tools essential to understanding world economic events and national policies. The government’s role in regulating, restricting, promoting, or otherwise influencing the conduct of international trade and investment is investigated from a policy perspective. The study of national policies leads to the interaction of international economics and international politics traditionally designated as the international political economy.

FASHION AND LUXURY RETAIL MANAGEMENT

FASH 100 (3)
Fashion and Textile Trends through the Ages
This course will examine the evolution of fashion and textile as a history of the world, and the key skills to understand the spirit of our times and its relation to trend development.

FASH 120 (3)
Sales Techniques for Luxury Brands
The attitude, product knowledge and overall delivery/presentation of the product by the sales consultant/brand ambassador all play an equally important role in luxury and high-end fashion sales. This translates to a well-educated, skilled staff having superior communication skills and high level of presentation skills, and a customer centric approach.

FASH 211 (3)
Luxury Cross-Channel Marketing
Ensuring that a brand’s digital marketing stands out is by no means easy. We are living in a world overflowing with digital content. In the High Luxury field, words such as Marketing have traditionally been shunned for implying a “vulgar” desire to sell more. The Luxury strategy has been to apply entirely opposite approach to Mass Marketing with its focus on one-to-one relationships. In this era of global desire for luxury arising out of developing countries, luxury brands have shifted towards global retail, retail expansion and the use of internet to provide seemingly one-to-one relationships from online to in store. Luxury has moved towards mass marketing and many mass brands have moved towards a luxury strategy. Today’s Luxury Brands often apply hybrid strategies.

FASH 110 (3)
Made in Paris: The elements of a brand
The course is an introduction to the basics of prestige branding “à la Française” covering “art de vivre” categories from fashion to fragrance, jewelry and gourmandises. It will provide students with a foundation in product and brand management primarily for the fashion and luxury courses while providing historical and practical insights into real issues faced by today’s niche entrepreneurs.

FASH 225 (3)
Visual Merchandising
The luxury industry has to face new challenges and new trends, such as ultra-luxury, for example. On the other hand, there are so many contenders for so few places. If they want to succeed, brands have to reinforce their distinctiveness and to differentiate themselves from the other competitors. In that context, creativity and innovation are the main ways to develop brands business. We will consider this subject through academic lessons, cases studies, workshops and some excursions. It will give a global overview from a professional side and offer the opportunity to apply it on a personal project.

FASH 240 (3)
Merchandising Planning and Control
This course is specifically focused on the power of product merchandising in affecting consumers’ decisions. The course focuses on the Luxury sector and describes the ability of the retailer to increase purchasing behavior with layout, color, design, and other aspects that appeal to the 5 senses of the consumer.

MGMT 320 (3)
Management for Luxury Services
The world economy is dominated by “Services”, which accounts for more than 60% of global GDP in 2017. Among these 60%, Hospitality, Retail and Transport represent a huge part (more than 50%). At a time when clients no longer wish to be simply satisfied but “delighted” many luxury brands have made excellence of service a priority. This course is designed around a global approach to “services” in luxury, and gives an overall view on Service Management in Luxury with a specific focus on Hospitality, Retail and Transport. The major objective of these industries is to deliver an outstanding service that goes beyond the expectations of the customer. This requires careful planning, efficient execution and constant evaluation of the service.

MKTG 215 (3) spring only
The Fashion Business Revolution
This course will examine the spectacular evolution of fashion from a tiny dressmaker’s workshop serving the elite to an explosion into mainstream global consumption in which marketing revolutionized the business of fashion forever.

MKTG 400 (3) spring only
Creating and Developing Luxury Brands
The latest Groups will at times be required to prepare workshop analysis in advance. Videos and video interviews will be provided to reinforce lessons learned.theories and cutting-edge thinking are introduced with interactivity to enable students to work with real issues faced by today’s leading as well as niche high luxury brands. Workshop sessions will follow lectures sessions. Student and professor’s own cases will provide workshop sessions.

FASH 105 (3)
The DNA of Fashion Trends

FASH 113 (3)
The Fashion Design Process

FASH 325 (3) spring only
Creativity and Innovation in Fashion Luxury

MGMT 354 (3) spring only
Sourcing and Purchasing for Fashion Luxury

FINANCE AND ACCOUNTING

ACCT 111 (3)
Financial Accounting
This course is designed with the real world in mind, using reference to a start-up company called Global Grocer to help teach the fundamentals of accounting. The course begins with an introduction of key accounting terms and five fundamental accounting concepts which provides us a brief overview of the three most important financial statements. The chapters labelled “The Balance sheet”, “The Income Statement,” and “The Statement of Cash Flows” explain relevant new financial accounting concepts which will be used to construct a financial statement. You will see how Global Grocer’s financial statements are affected by its business transactions during the first month of operations. In the “Accounting Records” chapter you will learn how to formally record Global Grocer’s business transactions into its journal and ledger and how to apply these steps to Global Grocer’s August and September business transactions, and, by following the process, use these records to prepare its balance sheet and income statement for two accounting periods. The course will conclude with group discussion of accounting ethics issues and a look back at the who, what, when, and how of some of the worst corporate accounting scandals of all time.

ACCT 211 (3)
Advanced Financial and Managerial Accounting
This course is structured into two themes: 1) evaluating business performance; and 2) making business decisions.
For the first theme, we will begin with an overview of the three major financial statements. Each financial statement (Balance Sheet, Income Statement, and Cash Flow Statement) will be discussed in detail to help students understand each of the line items. Ample contemporary real-company examples will be presented throughout the course. Students will learn how to read and evaluate business performance through financial statement analysis.

The second theme of the course is dedicated to using accounting information to make informed managerial decisions. We will begin with an introduction to the concept of business costs followed by cost-volume profits and incremental analysis. Students will learn how to calculate the break-even point, define and calculate the margin of safety and use profit-volume charts to calculate the activity level to achieve targeted profit. Successful completion of this part will provide the students with an invaluable asset to make sound business decisions based on cost analysis.

FINC 215 (3)
Business Finance
This course provides a solid foundation in fundamental finance theory and practice. The course introduces such basic concepts as cash, time value of money, risk and return and net present value. In addition, the course covers cash flow and the resulting financing decision, as well as debt and working capital and how to build a simple financial planning model.

FINC 315 (3) spring only
International Investments
The course focuses on the theory and practical applications of international investments in financial assets. Students will study the basic elements of investments: asset classes, financial markets and participants. The course then turns to the study of risk and return, efficient diversification, the CAPM and arbitrage pricing and efficient markets. Students will study the conflicting theories of efficient markets and behavioral finance. The course continues with equity valuation including macro-economic analysis, industry analysis and the theory and application of the different methods of equity valuation. The course finishes with an introduction to options, futures and risk management.

FINC 324 (3) fall only
Money and Banking
The course provides insight into the role financial markets play in the business environment that students will soon be facing. It explores the application of economic and financial principles to everyday events often faced by actors in financial markets such as bankers, fund managers, and financial directors.

FINC 345 (3) fall only
Audit, Control and Risk Management
This course is an advanced undergraduate course in finance, intended for finance majors. Audit, Control and Risk Management is a comprehensive course that focuses on each of the major activities performed during an audit. Most of the auditing cases are based on actual companies, and a number address financial reporting fraud. The unique active learning approach helps students learn to think critically and develop their interpersonal skills, which are increasingly important in the workplace.

FINC 400 (3) fall only
Corporate Finance
This course is an advanced undergraduate course in finance, intended for finance majors. The objective of this course is to develop an understanding of the decisions financial managers face. In this course we will approach problems from the perspective of the CFO. We will focus on putting together and building on all skills acquired in previous courses, with focus on reporting and analysis, raising money and spending money. The course will also deal with transverse projects and final part we will talk about M and A and the market for corporate control and other advanced subjects from the perspective of working within a company.

FINC 450 (3) spring only
International Finance
The course is a study of the global financial environment from the point of view of the multinational enterprise. The course covers the global financial environment, foreign exchange theory and markets, foreign exchange exposure and the financing of the global firm.

GENERAL EDUCATION AND HUMANITIES

ARTS 113 (3)
History of Arts, Literature and Photography
This course is designed to introduce students to major themes in the literature, art and photography of France with an overview covering the period from the mid-19th century through the end of the 20th century. The last one hundred fifty years has been a period of stunning changes in societies throughout the world, with the arrival of the industrial revolution and the move from largely agrarian societies to those much more centered in urban areas. We’ll look at the inter-play between historical and political changes to society and the evolution of literature and visual arts. Paris can be said to have been one of the important capitals of the art, literature and photography worlds while also being the center of so many important political and societal changes during this period. We’ll discuss the transformation of the literary and visual arts and how the geopolitical changes influenced and were influenced by the creative arts. Our goal is to help students develop an overview of some of the major cultural developments in the late 19th and 20th centuries, while developing their own skills for understanding and interpreting these various creative endeavors.

ARTS 250 (3)
20th-Century Art
This art appreciation course is designed for students with no or little background in Art who would like to try a Humanities’ subject for their general culture and to better appreciate museums and esthetics while in Paris. It can also serve for Art Minors who would like to learn more about specifically 19th-century French Art. A quick survey of late 19th-century French art and civilization provides the background for Europe and America’s renowned movements over the next century.

COMM 130 (3)
Communication Techniques/Speech
The course is highly participative and helps students to develop the necessary skills for effective public speaking. Students will be encouraged to assess their own communication competencies using different techniques in relation to the demands of diverse public speaking situations.

COMM 230 (3) spring only
Theater and Advanced Public Speaking
The information and knowledge economy places an ever-increasing demand on individuals in business to master a wide variety of communication tools and techniques in order to function successfully in diverse professional settings. Drawing heavily on the techniques used in acting, students will learn how to craft compelling messages in a variety of more specific and complex situations in public speaking.

ENGL 101 (3)
Academic Methodology
Helps students find a subject and the information they need, how to cite it properly, develop effective study habits and time management, and lays out how to write the academic paper. Spelling and punctuation will be covered, as well as how to conceive, craft, execute and present research.

ENGL 120 (3)
Critical Reading and Writing
The classes will be devoted to the development of the essential researching, compiling and writing skills necessary to function in an American academic environment. We will examine texts, poetry, and songs in order to explore how a particular writer has structured their ideas and used language to communicate their visions, emotions or opinions. We will investigate contemporary phenomena, people and trends to perfect the fine art of understanding. Students will also work on structuring different types of written work and oral work.

ENGL 212 (3)
Analysis and Communications
T. S. Eliot observed that criticism – the ability to articulate what passes in our minds – is as inevitable as breathing. However, today, the process of understanding what we think and what others think too on an issue is complex. The multiplicity of information sources e.g. user collaboration, user-generated content and social networking as well as more traditional forms of information, along with the sheer availability, abundance and immediacy of all this information, pose a serious challenge. Therefore, it is vital that we are able to articulate and frame our own position effectively while identifying the real issues within multiple and conflicting points of view.

ENGL 225 (3)
Effective Business Communications
This course is devoted to the development of professional writing skills, including emails, briefs, executive summaries, presentations, and other standard business documents in the 21st century. Students will learn how to synthesize information into relevant key points and how to communicate them effectively in a business setting with appropriate and respectful language, terminology, and structure.

HUMA 200 (3)
French Civilization
This course is designed to help students gain an understanding of the distinctive nature of the French people and their culture, facilitating its appreciation. It will help them adapt successfully in their semester or year in Paris. Amongst others, the following key notions will be explored: French identity, stereotypes and cultural misunderstandings, French history, film, literature, art history, the Paris and France pair.

POLS 210 (3)
International Relations
Basic concepts and processes of world politics will be illustrated through the analysis of power rivalries, competing images and ideologies and transformation of world economic relations. The class will be developed through lectures, readings and oral presentations/class discussions.

PSYC 110 (3)
Introduction to Psychology
Psychology is a relatively new science probing who we are and what makes us tick. This course will cover the history, biological, social, cognitive, and cultural influences, and applications of this rapidly expanding discipline.

SOCG 100 (3)
Intercultural Studies
In today’s global world, successful leadership means engaging across cultures. Business and workplace environments today are microcosms of our globalized world: audiences, customers, colleagues, staff members, suppliers, partners, and competitors come from every corner of the world and every part of society. From national culture to subcultures, from organizational culture to popular and generational cultures, the leaders of today and tomorrow need to lead with cultural intelligence. This course is designed to build student’s cultural intelligence and help students think deeply about the issues that impact success in global intercultural environments.

SOCG 110 (3)
Introduction to Sociology
This course is an introduction to the basic concepts and methods of sociology. It surveys the main theoretical approaches and a number of key problems in the study of society and social life. Topics include: culture and socialization, social interaction, groups, organization and leadership, social stratification and global inequalities, racism and ethnicity, and gender and sexuality. The class is a weekly three-hour lecture/seminar where students are expected to contribute to class discussions based on the required readings for each session.

COMM 280 (3) fall only
Journalism, New Media and Community Management

COMM 285 (3) spring only
Writing for Sports Media

LEIT 110 (3)
Beginner/Lower Intermediate Italian

MANAGEMENT

DSCI 310 (3)
Operations Management
This is an introductory undergraduate course in Operations Management. This course introduces you to the concepts of process, project, transforming and transformed resources, Little’s law, economic order quantity, order-winning competitive factors, layout, continuous and breakthrough improvement used to make operations management decisions. You will learn how to measure operations performance and how to design, plan, control, and improve processes.

DSCI 350 (3) spring only
Management Decision Analytics
The purpose of the course is to enable the students to use quantitative approaches in practical business decision-making. During the course, the students will learn how a modeling process may help them to structure decision situations, and to improve their decision-making skills. It is hoped that the students will be familiar with the basic concepts of Decision Analysis, Project Scheduling, and Linear Programming, and should be able to use a modeling approach to improve decision-making processes.

MGMT 180 (3)
International Business
Examination of business activities across national borders with emphasis on the interaction and integration of the functional areas for effective strategic planning in multinational firms operating in developing, newly industrialized and developed countries. To give an overview of the means of conducting international business with an emphasis on what makes international business different from domestic business. The dimensions of the international environment will be examined and analyzed through real-world examples of operations undertaken by countries and companies attempting to conduct foreign business activities.

MGMT 215 (3)
Organizational Behavior
The corporation was once completely focused on economics, finance and accounting. In today’s ultra-competitive and demanding economy, the business climate can no longer rely on the sale of a simply efficient service or trustworthy product to guarantee profit and turnover. Technology, transport, free trade, outsourcing and off shoring are some of the revolutionary business forces which have transformed the corporate community into an interconnected local village. Borders, countries, languages, philosophies unite to expand the culture of a company across oceans of market share and centuries of geo-political lifestyle. Today organizational behavior and modern management theory have opened us to an entirely new vision of the workplace offering valuable guidelines into the heart of a business, and its most valuable asset: human beings.

MGMT 225 (3)
Human Resource Management
The course will give students a valuable insight as to the role an HR executive will play or even an entrepreneur can assume with respect to hiring, evaluating, motivating, and managing their employees and staff. Although traditionally, the course would follow the route of managerial and also sometimes orthodox teaching subjects such as legal, salary, and other HR related issues, this course is designed to allow students to gain some knowledge as to the workings of HR and also how to manage issues which are more current and relative to our times such as Diversity, Conflicts, and Change. The course is divided into general categories of i. Introduction to HRM; ii. Motivation and Competence; iii. Recruitment and Appraisal Process; iv. Managing Conflict, Diversity and Change.

MGMT 310 (3)
Project Management
Project Management examines the organization, planning, and control of projects and provides practical knowledge on managing project scope, schedule and resources. Topics include project life cycle, work breakdown structure and Gantt charts, network diagrams, scheduling techniques, and resource allocation decisions. Concepts are applied through team projects and tutorials using project management software.

MGMT 351 (3) spring only
Logistics and Supply Chain Management
Modern supply chain management encompasses the logistics of inventory and transportation flows, whether within a given organization or between that firm and other companies (suppliers, customers) those are part of its business. This course thus deals with models and analyses of the inbound transportation of raw materials, manufactured components and sub-assemblies.

Another emphasis is the (outbound) physical distribution of finished goods from factory to consumer: freight transportation (various modes), customer service, multi-location inventory management, and distribution-center site selection. Specialized topics (for term projects) may be chosen from a list that will be provided later.

MGMT 352 (3) fall only
Sourcing and Purchasing
This course provides opportunities to examine issues such as organizational procurement process, sourcing process, supplier selection process, supplier management and other strategic issues.

DSCI 351 (3) fall only
Sports Analytics

MGMT 101 (3)
Principles of Management

MGMT 190 (3)
Introduction to Sports Management

MGMT 390 (3) spring only
Sports Agency and Representation

MGMT 400 (3) spring only
European Management

MARKETING

MKTG 130 (3)
Principles of Marketing
Marketing is a subject that has transcended from practice to theory unlike other subjects which go from theoretical analysis to market practices. Marketing requires students to be an artist and a scientist. Students have to be creative and yet conform to the realities of economics, finance, sociology, and also strategy. Marketing, in essence, is all about bringing value and experience to the customer base and also, getting return on that value through feedback and profitable customer relationships. This course will require students to be attentive and professional.

MKTG 240 (3)
Consumer Behavior
This course explores the history and development of Consumer Behavior from the post WWII era to the present day, differentiating the methods, structures and implications of each and the effects in all aspects of contemporary life; mainly economics and sociology. To provide students with a working knowledge of the methods, tools and objects of both pre-and post-internet marketing practice and the growing impact of globalization.
Please note: Course offered in Eaubonne, a suburb approximately 30 minutes North/West from Paris.

MKTG 315 (3) fall only
Digital Marketing and Web Analytics
The course will use the book Emarketing Excellence as well as other resources to guide students as to how to develop an e-Commerce strategy and finally build and market their own website as a final project. Through this course, students will develop a capacity to understand the potential of e-Commerce and its key drivers. They would be made aware of strategic questions raised to business managers so as to have personal perspective on these issues.

MKTG 321 (3) fall only
Sport Branding and the Olympic Games
The course will use the book Emarketing Excellence as well as other resources to guide students as to how to develop an e-Commerce strategy and finally build and market their own website as a final project. Through this course, students will develop a capacity to understand the potential of e-Commerce and its key drivers. They would be made aware of strategic questions raised to business managers so as to have personal perspective on these issues.

MKTG 325 (3) spring only
Integrated Marketing Communications
The course is structured on “thematic” sessions, in that each session is based around a particular subject or group of subjects that follow a theme. Each of the individual subject areas are supported by case study exercises. The course approach will emphasize resolving issues by a knowledge transfer segment covering a specific topic. The topic is then integrated with the case study coverage in the same period. Each segment concentrates on the key principles, techniques and vocabulary related to that topic. The range of topics is detailed in the course description. Learning by practical application, case studies and other practical exercises that are designed to promote a general awareness of the subject and to develop the student’s presentation skills.

MKTG 340 (3) spring only
Marketing Research
This course will provide an insight into the nature and importance of research in marketing as well how to analyze research data and draw conclusions that will lead to a new strategic effort in your marketing campaigns.

MKTG 350 (3)
International Marketing
The main emphasis of the course will be on practical experience through the development of a well-conceived international marketing plan. You will develop an understanding of the tools and techniques used in the marketing of goods and services on a global basis and gain experience in formulating international marketing policies. The student will gain a working knowledge of international marketing terms and concepts. They will develop a managerial viewpoint of marketing decision making and gain a basic knowledge of the global environment. The course will attempt to sharpen your analytical and critical skills through case studies and the regular reading and analyzing of current events.

MKTG 380 (3)
Personal Selling and Negotiation
The course is structured on “thematic” sessions. Each session is based around a particular group of subjects that follow a theme. Each of the individual subject areas are supported by case study exercises. This course is designed to be interactive, experiential, and pragmatic as well as conceptual and creative. The course approach is a knowledge transfer segment covering a specific topic. The topic is then integrated with the Case Study coverage in the same period. Each segment concentrates on the key principles, techniques and vocabulary related to that topic. The learning by doing segment, a case study, role-play, and other practical exercises are designed to promote a general awareness of the subject and to develop the student’s presentation skills.

MKTG 385 (3)
Advanced Customer Relationship Management
This course addresses both the technology and the management skills needed to expertly manage customer relationships through a variety of relationship marketing programs, including customer partnering, supplier partnering, alliances and internal partnering. In this process the old functional silos are giving way to multifunctional teams in order to serve customers in a coordinated and cohesive manner.

MKTG 391 (3)
Sponsorship and Event Marketing
The course is structured on “thematic” sessions, in that each session is based around a particular group of subjects that follow a theme. Each of the individual subject areas are supported by case study exercises. The course approach is based on resolving issues through transfer segment covering a specific topic. The topic is then integrated with the case study coverage in the same period. Each segment concentrates on the key principles, techniques and vocabulary related to that topic. The learning-bydoing segment, a case study and other practical exercises undertaken in teams are designed to promote a general awareness of the subject and to develop the student’s presentation skills.

MKTG 425 (3) spring only
Brand Innovation and Management
This is an experiential course in which students will be learning by doing. Students will complete the kind of project they would be faced with in a brand consultancy or branding department in the real world. The course is ambitious, fast-moving, and requires dedication, initiative, and hard work. Just like working in branding. Students will develop a better understanding of what it means to build and manage innovative brands and develop the kinds of skills and experiences employers in this sector are looking for.

MATHEMATICS

Mathematics 110 (3)
Pre-Calculus
This course introduces students to the concepts of basic calculus needed for the management, finance and accounting fields of study. Students will learn how to perform basic calculations needed for the everyday roles of a manager.

Mathematics 120 (3)
Calculus
This course introduces students to the concepts of calculus needed in the management, finance and accounting fields of study. Students will learn how to perform advanced calculations required to work in economics, finance and accounting.

Mathematics 210 (3)
Business Statistics
Decision-making is a key management skill. Very often, a good decision is based on the answers to several questions such as: which group of customers might enjoy this new product? How good is the quality of our current products? The answers to these questions should not only reflect the opinion of the decision maker, but should also be supported by facts. Data is a name for measured facts. Data is not the same as information. Information has meaning; data by itself has none.

Statistics is essentially the art of extracting information out of data. This course is an introduction to this art and science.