Study Abroad in Grenoble, France - Business Program

Grenoble School of Management: Courses

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All courses are subject to change at the discretion of the Grenoble École de Management.

All students are required to take a French language course. Level is determined by a placement test after arrival.

Business Studies Program

French Language Courses (Required)

French 101 (2.5) | Beginners’ French Language / Cours de Français langue étrangère: niveau 1

Students learn to introduce themselves, speak about themselves, manage daily situations in French, and understand the principle traits of French culture. Emphasis is on grammar, conversation and written expression.

French 102 (2.5) | Advanced Beginners’ French Language / Cours de Français langue étrangère: niveau 2

This course is for students who have had French in high school or university but not recently and who need to have their French ‘revived.’ Emphasis is on consolidating basic understanding previously gained and developing written and oral assurance.

French 201 (2.5) | Intermediate French Language / Cours de Français langue étrangère: niveau 3

The object of this course is to consolidate the linguistic basics already acquired and to increase communication skills in daily and professional life. Students learn how to express their opinion and discuss sociological aspects of life in France and social evolution through several French films.

French 202 (2.5) | Upper Intermediate French Language / Cours de Français langue étrangère: niveau 4

In this course students learn to express their opinion and argue a point. They learn to communicate fluently, deal with diverse professional and social situations and understand the French cultural environment and its evolution.

French 301 (2.5) | Advanced French Language / Cours de Français langue étrangère: niveau 5

Students learn to handle social, economic and geo-political topics. They must prepare a research topic to present to the class. They discover the world of enterprise in France and learn how to communicate in a French company.

French 401 (2.5) | Advanced/Superior French Language / Cours de Français langue étrangère: niveau 6

Professors will use authentic documents from a variety of sources to encourage student discussion and debate. Grammar content is designed to improve the fluidity and confidence of students both orally and in writing, allowing students to be better prepared for the workplace: presentations, role play, argumentation techniques, etc.

Business Studies Courses (Fall)

In addition to the French language course, students on the Fall Business Studies program are required to take all of the business courses (taught in English) listed below:

Fall Courses

Economics 318 (2.5) | Micro and Macro

In this course students will use the tools and concepts of economics (microeconomics and macroeconomics) to investigate the organizational problems with which managers contend. At the end of the course, students will be able to identify the fundamental economic principles that affect the world of business and managers, interpret behavior in the context of economic incentives, and understand the economic context and environment of firms faced with market organization and their consequences on the firm’s policy.

Finance 340 (2.5) | Managerial and Financial Accounting

This module introduces both the techniques used to prepare financial statements and those used to support the management process of planning, control and decision making. This module is composed of two sub modules, as follows: financial accounting introduces the principles and concepts used to prepare the basic financial statements and product costing and managerial accounting which introduces the fundamentals of product costing, cost behavior, and costing systems and analysis.

Management 358 (1.25) | Operations and Supply Chain Management

This course seeks to develop students’ understanding of the fundamental role of operations management in domestic cover and international service and manufacturing organizations. This module includes: operations as a competitive weapon, process management, resource planning and scheduling.

Marketing 356 (1.25) | Purchasing

The course aims to develop the student’s expertise in procurement and the procurement supplier selection process through such themes as: outsourcing and consequences; reverse marketing for the professional buyer and the confrontation of internal and external analysis of market strategy.

Marketing 358 (2.5) | Consumer Behavior

In an increasingly fluid and rapidly changing international market place, organizations need to be able to gain an effective understanding of the current and future needs of the market place and behavioral factors that influence them. By developing an understanding of the core issues of consumer behavior and how through marketing research, these behaviors can be studied, understood and learned from, students will develop an understanding of the importance of these topics, how to apply them in a commercial environment and their place within the broader marketing and strategic planning framework.

Marketing 361 (1.25) | Sales Management

The aim of the course is to develop a deeper understanding of the main concepts involved in sales. To be an excellent sales manager you need to know your buyer (the constraints, priorities and needs) if you are to find a valuable solution. Topics to be covered include sales presentations, answering objections and building durable relationships.

Technology 329 (1.25) | Intro to Technology Management

New technologies have strongly changed our way of living, our society and businesses in the 20th century. New technologies and their implications are not always easy to understand and forecast. However, instead of shying away from these innovations, companies can obtain a decisive competitive advantage by successfully identifying, selecting, procuring, assimilating and exploiting new technologies.

Business Studies Courses (Spring)

In addition to the French language course, students taking the Business Studies program in the Spring are required to take all of the business courses (taught in English) listed below:

Spring Courses

Management 364 (2.5) | Introduction to Human Resource Management

People are at the heart of organizations and are often one of the most important resources available to management. To understand the management of human resources and the factors that shape this process this course examines Human Resource Management (HRM) and the context of HRM from a comparative perspective using examples from across the European Union.

Marketing 359 (1.25) | Introduction to Negotiation

This course aims at enabling participants to understand the basic principles of negotiation and their dynamics, to develop their own negotiation skills, practice and become a better negotiator. The international negotiation dimension will be covered through exercises and class discussions. At the end of the module students should have learned the face to face communication skills that are needed to help customers make buying decisions that are satisfactory and rewarding for both sides.

Marketing 362 (2.5) | Market Research

This course addresses four main areas of study: the market research process and its relevance; qualitative studies (from design to analysis); quantitative studies (from design to data processing) and an overview of Consumer Behavior and its relevance to Market Research.

Finance (2.5) | Corporate Finance

After a reminder of accounting and the basics required to shift to a finance point of view, this course will formulate and focus on company targets. Techniques will help students to read balance sheets and income statements. Financial ratios will also be used to measure the company’s position and performance.

Politics/Sociology 321 (1.25) | Geopolitics

This course invites students from different backgrounds and cultures to ponder the origins of western political thought and covers topics like international relations, political systems, and culture. Other key themes are globalization, culture, religion and the so-called clash of civilizations.

Sociology 322 (1.25) | French Society

This course, taught in English, will help students understand the society they are living in, by offering an in-depth analysis of the organization of French society through its social classes, political system, educational system, and immigration policies.

International Business Studies Program

All students are required to take a French language course. Level is determined by a placement test after arrival in Grenoble. For required French course descriptions see the list under the Business Studies Program from French 101 through French 301.

International Business Studies Courses (Fall)

In addition to the French course, students taking the International Business Studies program in the fall are required to take all of the business courses listed below:

Fall Courses

Business 357 (2.5) | Introduction to Global Strategy

Focuses on organizational strategy and managing for sustained competitive advantage. How organizations respond to environmental changes and competitive challenges at global and local levels, as they try to improve their performance.

Business 358 (2.5) | Ethical Dimensions of International Business

The course begins with an examination of basic concepts and shows how ethical issues and actions cannot be avoided in contemporary business. This leads into a discussion of the major macro level themes of the subject including company social responsibility, globalization and its impact, stakeholder theory and the European social model. A selection of micro level issues are also treated through the medium of case studies. The module concludes with a review of the ran

Business 359 (1.25) | Entrepreneurship

This course explores various forms of entrepreneurship: international, corporate and family. It compares and contrasts the skills and roles of entrepreneurs, evaluates leadership and analyzes different approaches to organizational change and transformation. Students will gain an appreciation for the fundamentals of enterprise and entrepreneurship, be able to analyze correlation factors, and design and construct teams that are consistent with an organization’s mission, value, vision, context and strategy. Students will also be able to craft systemic and diverse approaches to organizational team and group communication.

Management 359 (1.25) | Intercultural Business Skills

To operate successfully in today’s increasingly complex global marketplace, international managers require greater awareness of cross-cultural issues in order to succeed and achieve common goals within a multicultural environment. This course aims to help develop appropriate skills in analyzing and interpreting different behaviors and working styles to facilitate communication in an international context.

Management 360 (2.5) | Innovation Management

The course will concentrate on the design of products and packaging and the reasons for produce attachment. The following themes will be analyzed and case studies used: value of design, the design process and knowledge of design movements and history. Recognizing the link between creative design and creative management means innovation and good business results in a competitive company field.

Marketing 314 (2.5) | International Marketing

This course will examine the global aspects of marketing. Students will learn to apply the basic concepts, practices and principles of marketing in an international context. Topics include the international marketing environment, global competitive analysis and strategy and implementing an international marketing plan and control.

International Business Studies Courses (Spring)

International Business Studies students in the spring semester are required to take a French language course and can then choose a specialized track of business courses. Students must take all the courses within their chosen track.

All tracks include a Capstone course for 2.5 credits which will provide students with the opportunity to work together in small teams and bring together many aspects of the program, using their skills and knowledge to solve issues and propose solutions.

Global Management Track:

Prerequisite: students must have previously taken a corporate finance class.

Global Management Track

Business 353 (1.25) | Business Development in Emerging Economies

Emerging markets are becoming of key importance for global business operations. This course examines the key features and growth of emerging economies and the strategies that businesses may take to benefit from these changes. They are becoming a source of competition for European and U.S. businesses. Objectives of the course include: an understanding of the process of globalization, the development of a critical understanding of key business aspects in this environment and the ability to formulate strategies for doing business in emerging economies.

Business 356 (2.5) | European Business Environment

An introduction to some of the key issues in international business, with particular reference to the European Union and the single market. The first part of the course focuses on the E.U.; the second part takes a more global approach, examining trade relations between Europe and other blocks (U.S. and the Pacific Area).

Communications 361 (1.25) | Contemporary International Issues

The course focuses on issues, debates and forces that shape our world today. It is a theme-centered, multi-disciplinary forum to ponder some of the complex and controversial issues shaping our contemporary globalized world. By the end of the module, students will have gained research skills, theoretical knowledge and enhanced competence in debating and communication abilities.

Finance 335 (2.5) | International Finance

This course addresses the advantages and disadvantages of multinational firms as compared to purely domestic ones. It will cover the multinational environment, foreign exchange markets, foreign currency derivatives, international equities and bonds markets and international capital budgeting.

Law 317 (2.5) | International Business Law

An introduction to International and Comparative Law, the responsibilities of States and the treatment of aliens and foreign businesses, dispute settlements, the multinational enterprise, foreign investment, money and banking, trade in goods, services and labor, intellectual property, sales, transportation, financing and taxation.


Business Finance Track:

Prerequisite: students must have previously taken Corporate Finance and Financial Accounting

Business Finance Track

Finance 335 (2.5) | International Finance

This course addresses the advantages and disadvantages of multinational firms as compared to purely domestic ones. It will cover the multinational environment, foreign exchange markets, foreign currency derivatives, international equities and bonds markets and international capital budgeting.

Law 317 (2.5) | International Business Law

An introduction to International and Comparative Law, the responsibilities of States and the treatment of aliens and foreign businesses, dispute settlements, the multinational enterprise, foreign investment, money and banking, trade in goods, services and labor, intellectual property, sales, transportation, financing and taxation.

Finance 340 (2.5) | Financial Markets and Instruments

This course is designed to help students understand the roles, functions and organization of financial markets and banking systems in modern day economies; how different instruments and products are used in financial transactions and to master the basic techniques of evaluating financial securities and products.

Finance 352 (1.25) | Financial Statement Analysis

This course is aimed at providing the student with the necessary skills and knowledge required to understand and use accounting and financial information in the management of the financial resources of the firm.

Finance 355 (1.25) | Budgeting and Reporting

Budgeting and reporting are essential for the efficient management of the firm. The purpose of this course is to explain why and how budgeting and reporting should play a key role in the management process. On finishing this course, the student will have the necessary knowledge and tools for the understanding of the budgetary process and measuring shareholder value as well as non-financial performances.


Marketing and Advertising Track:

Prerequisite: students must have previously taken principles of marketing and international marketing.

Marketing and Advertising Track:

Marketing 320 (2.5) | Sports Marketing and Events Management

This module will show how communication and sports are tightly linked. It will study communication of sports, from the sports organization’s perspective and communication by sports, from the company’s perspective.

Marketing 358 (1.25) | International Advertising and Public Relations

This course will take an in-depth look at how announcers use the English language to attract, inform and persuade consumers. While analyzing the techniques and traditional features of advertising, it will be shown that publicity does not suffice to ensure a company’s competitive edge or market credibility. By the end of the course students will have acquired comprehensive knowledge about how companies shape their credibility, build their brand equity and control their advertising message.

Marketing 360 (2.5) | Brand Management

The brand management module deals with brand management in general, interactive marketing and luxury brand management. Among other things, students will learn to identify the world’s most successful brands and explore the reasons behind their successes, develop a critical understanding of the factors involved in building and maintaining a brand, assess the contemporary issues in brand management and valuate how marketing and creative industries can work together in managing brands.

Marketing 362 (2.5) | Digital Marketing

The world wide web is the fastest growing communications medium in history and this requires potential managers to objectively assess the effectiveness of a corporate web presence, understand the relevance and applicability of existing and digital business models, and make strategic recommendations for ongoing improvements not just in web site design but in communications strategy and objectives in an increasingly digital business and social environment.

Marketing 370 (1.25) | Sustainable Marketing

Sustainable development is a major trend of contemporary marketing. Consumers, governments and companies are more and more aware of the long term benefits of reasoned marketing campaigns. This module will investigate how communication can take advantage of this new context, instead of being harmed. Definitions, advantages and pitfalls will be studied through recent examples in the various contexts of sustainable marketing.


Fashion and Design Track

Prerequisite: students must have previously taken principles of marketing, international marketing, operations and supply chain management

Fashion and Design Track:

Management 320 (2.5) | Fashion Management: Creative Principles of Fashion, Including Supply Chain in Fashion

The fashion management module will deal with the main management and marketing trends in the fashion industry and their adoption and adaptation to the specificities of the different geographical contexts. This course encourages a deep understanding of the fashion industry and new trends in fashion management, creative principles of fashion, supply chain in fashion and marketing and advertising for the fashion industry.

Management 351 (1.25) | Sustainable Development in the Fashion and Design Industry

Industries such as the fashion, luxury or design industries are typically perceived as industries that are accelerating consumption and therefore not compatible with sustainability. Yet, many companies in these industries are leaders in sustainability. This course explores the dimensions of sustainability for these industries and especially focuses on best practices in this area.

Management 352 (1.25) | Design Management

Products and services attract their clients for various reasons. Functionality, price, ergonomics, symbolic value, brand identity and aesthetics are all important issues for product appeal. Design influences these aspects, while working in line with the company’s strategy. Good design stands out, delivers innovative improvements in products and services, is vital for companies and has, depending on the company’s objective, the potential to deliver more eco-friendly solutions. In this course, we will study these aspects from the viewpoint of a business student by analyzing various different themes.

Management 356 (1.25) | Legal Context of Fashion and Design Industry

An introduction to fashion and design, definitions and industry characteristics. The course looks at the scope of intellectual property applicable to the industry of fashion and design. Includes infringements and enforcement of the intellectual property rights (IPRs): knock off and counterfeiting remedies. Licensing of the IPRs in the industry of fashion and design. Imports and customs issues in fashion.

Management 357 (1.25) | Retail Management

The retail management course will cover areas of Retail Management that are not usually covered in other foundation modules of the program. The course will distinguish itself from these areas to focus on the following topics as specifically applied to the fashion and design industry: managing and motivating sales teams in a retail environment; monitoring the market and taking initiatives to offset competitor activities; point of sale and store merchandizing and planography; retail events management and promotions.

Marketing 350 (2.5) | Brand Management

This module deals with brand management in general, interactive marketing and luxury brand management. At the end of this module, students will be able to: identify the world’s most successful brands and explore the reasons behind their successes, develop a critical understanding of the factors involved in building and maintaining a brand. Critically assess the contemporary issues in brand management: evaluate how marketing and creative industries can work together in managing brands; identify and understand the marketing strategies of brands; examine leading innovative and creative brands; critically assess brand identity theories including marketing, design, techniques, prototypes and production; critically assess practices of store design, retail methods and visual merchandising.


Entrepreneurship Track

Prerequisite: students must have previously taken a course in corporate finance and a fundamental entrepreneurship course

This is a new track and course descriptions are being finalized.

Entrepreneurial Opportunities (2.5)
Business Planning (2.5)
Financing Entrepreneurial Firms (2.5)
Entrepreneurship in the Hi-Tech Sector (1.25)
Sustainable and Social Entrepreneurship (1.25)