AIFS Abroad

AIFS Study Abroad in London, England
Fall 2017 and Spring 2018
Course Descriptions

   

Traditional Academic Program

In addition to over 750 courses from a wide range of academic areas, the program at Richmond provides the opportunity for students to select from a core of courses—the London Core—that make special use of the resources available in London. These courses offer students an exciting opportunity to learn about the history, art, architecture, culture, economics and politics of Britain while studying in the very country they are learning about. Many of these classes also satisfy major or general education requirements. To capitalize on opportunities at this unique multicultural University, study abroad students are strongly encouraged to choose at least three of their five courses from the following London Core courses and select the remainder from Richmond’s regular degree course offerings. However this is not required and students are free to select any classes they want from Richmond’s regular degree course offerings, subject to meeting any pre-requisites.

Individual faculty members determine the content of their own courses. However, co-curricular and extra-curricular activities are usually offered (for a nominal additional fee) to complement students’ classroom experiences, enhance their academic understanding and increase their cultural awareness. Typical activities, designed to complement the London Core courses, may include:

  • Tour of Parliament and meeting with a Member of Parliament
  • Visits to local art galleries, including the Tate Modern and Tate Britain
  • Theater performances
  • Visits to London museums including the British Museum, National Gallery and Victoria and Albert Museum
  • Tour of the Bank of England
  • Visits to multinational companies
  • Visiting lecture series—previous speakers have included representatives from world politics, international businesses, pressure groups and the theater/arts industry

London Core Courses

A sample and abbreviated summary of the 750 courses offered at Richmond are below. For a full list of courses, including prerequisites, please see https://selfservice.richmond.ac.uk/ selfservice/search/catalogsearch.aspx

ART, DESIGN AND MEDIA
Course Code and Credits: ADM 5200 (3)
Course Title: Video Production
Course Description:
A ‘hands-on’ video course involving most aspects of production from camera work and sound recording to editing and audio dubbing. The theory and practice of video technology are taught through a series of group exercises and out of class assignments. Students also study a range of classic videos and film as a means of understanding the language of the medium. A studio fee is levied on this course.
Course Code and Credits: ADM 5405 (3)
Course Title: Photography: Theory and Practice
Course Description:
This course is designed to familiarize students with skills which combine visual research, photographic composition, analogue camera operation and printing, together with conceptual ideas, especially those of narrative photography. Students provide their own film and photographic paper. The University has cameras for student use, although it is recommended that students provide their own manual 35mm SLR camera.

ART HISTORY
Course Code and Credits: AVC 5200 (3)
Course Title: Museums and Galleries of London
Course Description:
Considers the nature of museums and art galleries and their role and function in our society and culture. Students study the workings of the art market and a variety of other topics that impinge upon it, such as conservation, restoration, the investment potential of art, and art world crime. Students visit many of the great London galleries and museums with their rich intercultural collections, as part of this course. A university- level survey of the history of international art is strongly recommended as a prerequisite.
Course Code and Credits: AVC 5400 (3)
Course Title: British Art and Architecture
Course Description:
Considers British painting, sculpture, architecture, and interior design since the 1500s, in their historical, cultural, social and political contexts. Students make regular visits to buildings and museums with their rich intercultural collections, to discuss works on site.
Course Code and Credits: AVC 5450 (3)
Course Title: Art In Context
Course Description:
This course gives students the opportunity to critically engage with some of the major themes, methods, and approaches in contemporary art. Weekly visits to museums, galleries, and exhibitions, with their rich intercultural collections, provide an opportunity for students to test theories put forward in class in front of original art works.

BUSINESS ADMINISTRATION AND ECONOMICS
Course Code and Credits: FNN 5200 (3)
Course Title: Corporate Finance
Course Description:
Examines the financial needs of corporations and the range of mechanisms available to meet them. The concept of the time value of money is studied and applied to several decision models in capital budgeting and investment valuation. Other basic theories of finance examined include risk and return and financial statement analysis. Different financial requirements are examined with an emphasis on a comparison of internal and external sources of funds and their relative availability and cost. Covers topics such as capital budgeting, cost of capital, dividend policy, capital structure, current asset management and portfolio theory.
Course Code and Credits: MGT 5220 (3)
Course Title: Legal and Ethical Concepts in Management
Course Description:
Concentrates on the legal framework within which most business takes place. Topics include corporate problems of raising and maintaining capital by shares; relationships of board of directors to shareholders; respective rights and obligations; relationships of companies to third parties; control and the principle of majority rule. Examples are used of the way statute and judge-made case law has dealt with these problems.
Course Code and Credits: MGT 5400 (3)
Course Title: Organizational Behavior
Course Description:
This course explores the structure and nature of organizations and the contribution that communication and human behavior makes to organizational performance. The course will address not only macro level issues relating to the environment and context within which organizations operate, but also the micro level influences of people as individuals and groups, their motivations and operating styles. The management of people for successful organizational performance will be emphasized by considering work environmental factors that facilitate or impede organizational success.
Course Code and Credits: MGT 5405 (3)
Course Title: Operations Management
Course Description:
Provides a theoretical and practical understanding of operations management, together with the ability to apply some of its major techniques to practical business problems. It includes operations strategy, materials management, production planning and simulation, network planning, variety reduction, quality assurance, quality circles, purchasing, and problems and opportunities of introducing new technology.
Course Code and Credits: MKT 5200 (3)
Course Title: Principles of Marketing
Course Description:
The course introduces students to the principles and operations of marketing. Course work includes an in-depth analysis of the strategic role marketing plays in contemporary business from new product development, marketing research and target marketing to consumer behavior analysis, advertising and promotion and personal selling activities. Each variable of the marketing mix will be covered in detail and the macro and micro business environment will be assessed for their impact on marketing planning. Lectures, discussion topics, case studies, videos and practical exercises are used to cover the course material.
Course Code and Credits: MKT 5205 (3)
Course Title: Consumer Behavior
Course Description:
The course will focus on the study of consumers and their behavioral patterns in the consumption and purchase of product/ services as well as the impact of information technology (social media, digital media) on consumer behavior. It examines behavioral and cognitive psychology and their application in order to measure and interpret consumers’ formation of attitudes and beliefs. The course provides a psychoanalytic perspective in order to inform the development of marketing strategy as well as to what motivates individuals to purchase specific branded products. It provides an in depth understanding of the consumption culture in modern and post-modern life and how marketers develop life style branding strategies to attract different groups of consumers and market segments.
Course Code and Credits: MKT 5405 (3)
Course Title: Fashion Marketing and Retail
Course Description:
This course covers the fundamentals of fashion and the basic principles that govern all fashion movement and change. It examines the history, development, organization and operation of merchandising and marketing activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion.
Course Code and Credits: MKT 5410 (3)
Course Title: Psychology of Fashion & Luxury Goods
Course Description:
Consumer psychology within the context of the consumption of fashion and luxury products and services is complex and is influenced by many factors. A thorough analysis and understanding of these factors allows organizations to plan effective marketing activities suitable to their target markets. This course enables students to understand the importance of consumer behavior in the process of marketing fashion and luxury goods and services.
Course Code and Credits: MKT 6220 (3)
Course Title: Digital Marketing and Social Media
Course Description:
The course will provide insights into new marketing concepts, tools, technologies and business models to enhance the consumer value creation process. New technologies have created some radical changes in the way companies reach their markets and in particular the emerging phenomenon of social media. This course integrates ideas from the process of gaining traffic or attention on the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google.

COMMUNICATION
Course Code and Credits: COM 5200 (3
Course Title: Mass Communication and Society
Course Description:
In this course, “mass communications” is taken in its broadest sense to include cinema, television, newspapers, magazines, comics, and the Internet, as well as fashion and merchandising. “Society” involves the people who engage with those texts, from critical theorists to fans, censors to consumers. The course examines the relationship between texts and the people at various points during the twentieth and twenty-first centuries, from various cultural and national perspectives. Throughout the course, students are encouraged to test and debate established theories by bringing them to bear on everyday popular texts.
Course Code and Credits: COM 5105 (3
Course Title: Modern Popular Music
Course Description:
An interdisciplinary course examining the historical, sociological, aesthetic, technological, and commercial elements of contemporary popular music. It deals specifically with the origins and development of contemporary popular music; the relationship between culture, subculture, style and popular music; and the production and marketing of the music. Audio-visual resources are combined with lectures, and where appropriate, field trips to concerts in London.
Course Code and Credits: COM 5115 (3)
Course Title: Sociology of Culture and Sub Culture
Course Description:
Introduces the field of cultural studies by examining various concepts of culture, the positions taken in cultural criticism, and the relationship between social and cultural transformation. Emphasis is placed on differences between U.S. and U.K. culture and the theory of subcultures.
Course Code and Credits: COM 5218 (3)
Course Title: Celebrity and Fan Culture
Course Description:
Charts the development and critical context of contemporary celebrity and fan cultures. Outlines key theoretical approaches. Explores the topic through a variety of media, from artists like Andy Warhol, Lady Gaga, Eminem, and Alison Jackson, to fanfic and other fan culture artifacts. Considers the creation and reception of celebrity texts: for example, around Harry Potter, and fanhood as a performative critique of celebrity. Examines relevant PR and media strategies.
Course Code and Credits: COM 6200 (3)
Course Title: New Media
Course Description:
This course traces the historical development of new media, emphasizing the social, political and cultural context of new media technologies. It introduces students to a number of contemporary theoretical debates for understanding the role of new media in contemporary democracies and their impact on identity formation processes. Interfacing practical skills and critical thought, a number of key debates in digital culture are addressed through written texts and the investigation of Internet sites and electronic texts.
Course Code and Credits: COM 6400 (3)
Course Title: Fashion And Media
Course Description:
This course traces the multiple connections between the fashion and media industries. It emphasizes the material realities, pragmatic and creative dynamisms, fantasy components, and essential visuality of fashion. It also highlights how cities in general function as creative agencies for fermenting style and fashion ideas and attitudes. Prerequisite: SCL 5200 or COM 5200. Study Abroad students may take this course with the permission of the Richmond faculty advisors.

FASHION
Course Code and Credits: COM 6400 (3)
Course Title: Fashion And Media
Course Description:
This course traces the multiple connections between the fashion and media industries. It emphasizes the material realities, pragmatic and creative dynamisms, fantasy components, and essential visuality of fashion. It also highlights how cities in general function as creative agencies for fermenting style and fashion ideas and attitudes. Prerequisite: SCL 5200 or COM 5200. Study Abroad students may take this course with the permission of the Richmond faculty advisors.
Course Code and Credits: MKT 5405 (3)
Course Title: Fashion Marketing and Retail
Course Description:
This course covers the fundamentals of fashion and the basic principles that govern all fashion movement and change. It examines the history, development, organization and operation of merchandising and marketing activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion.
Course Code and Credits: MKT 5410 (3)
Course Title: Psychology of Fashion and Luxury Goods
Course Description:
Consumer psychology within the context of the consumption of fashion and luxury products and services is complex and is influenced by many factors. A thorough analysis and understanding of these factors allows organizations to plan effective marketing activities suitable to their target markets. This course enables students to understand the importance of consumer behavior in the process of marketing fashion and luxury goods and services.

FILM
Course Code and Credits: FLM 5200 (3)
Course Title: Mainstream Cinema: Studies In Genre
Course Description:
This course investigates the development of genre films over a historical period. Students examine issues critical to genre studies, which can include iconography, key themes, authorship and stardom. Specifically, through a study of film criticism and theory, students examine distinct genres from the 1920s to the present. The course also explores the idea that genre films necessarily retain basic similarities to reflect cultural concerns and to keep audience interest. In addition, the course provides an opportunity for students to examine and compare the perspectives of Hollywood and non-Hollywood genre films. Study abroad students may take this course with the permission of the instructor.
Course Code and Credits: FLM 5410 (3)
Course Title: Gender in Film
Course Description:
This course explores key concepts that have shaped the study of gender in film in the past 50 years. It considers different spectators’ viewing positions and analyzes how historical and social changes in the construction of masculinities and femininities have shaped specific film genres. A variety of issues related to sexuality, race/ethnicity and non-western representations are also considered as students are encouraged to study film texts closely to make their own readings based on the semiotics of the film and the ideology behind it.
Course Code and Credits: FLM 6230 (3)
Course Title: International Cinema
Course Description:
This course examines global cinema while considering the extent to which cultural, political, and historical contexts have influenced the form and grammar of film during the last century. The overall focus of the course is broad, ranging across more than eight decades and many different countries; it aims to study a variety of approaches to and theories of narrative cinema. During the semester, many international film “movements” are covered, which can include the French New Wave, the Chinese Sixth Generation, and Italian Neo-Realism. In addition, the representations of non-Western cultures from an “insider” and a “Hollywood” perspective are compared.

LITERATURE
Course Code and Credits: LIT 5100 (3)
Course Title: Travel Writing
Course Description:
The course exposes students to the scope and the power of modern travel writing. It endeavors to provide an intellectual framework for the understanding and analysis of this genre and introduces students to important critical texts. Students explore works taken mostly from within the parameters of literature, including fiction, non-fiction and poetry. Time is also spent on journalism, new media writing and film. Critical and theoretical responses to travel writing are explored, and an integral part of the students’ responses to the works they encounter will be the production of their own creative writing.
Course Code and Credits: LIT 5400 (3)
Course Title: Contemporary London Literature
Course Description:
London has become the focus of ‘ferocious imaginative energy’ since the rise of Thatcherism in the 1980s. Beginning with an overview of London’s historical myths and fictions, this class exposes students to a variety of writers committed to exploring the many lives of a city undergoing complex transformations. From postmodern obsessions to multicultural landscapes and post 9/11 anxieties, different voices and visions, provide insights into our understanding of contemporary London.
Course Code and Credits: LIT 5405 (3)
Course Title: British Fantasy Writing
Course Description:
This course will explore the vibrant genre tradition of fantastic and non-realist writing using a range of critical approaches. The first half of the course will survey some of the major texts on which modern Fantasy literature draws, including Beowulf, Arthurian texts and selections from works by Shakespeare, Milton, Jane Austen and Lewis Carroll. The second half of the course will focus more intensively on a few major fantasies from the past 120 years and their filmed adaptations, including works by Bram Stoker, J.R.R. Tolkien, and J.K. Rowling, and will look at how these texts and their filmic counterparts repurpose and revision older ideas for novel purposes.

HISTORY
Course Code and Credits: HST 5105 (3)
Course Title: Rise of the Right: History of Fascisms
Course Description:
This course is intended to be a comparative study of various forms of fascisms from the end of the 19th century through to the modern period. It explores the fundamental interpretative questions concerning the nature of fascism. This is followed by a study of the historical origins of fascism and the individual fascist movements themselves, including Italy (where the fascist prototype evolved), Germany (where it was taken to its extreme), and Spain (where a variant persisted until 1975). The course concludes with a discussion about the ‘return’ of fascism under ‘other names’. The course is intended to be interactive with guest speakers, class visits, films, and regular seminar sessions.
Course Code and Credits: HST 5400 (3)
Course Title: History of London
Course Description:
This course surveys the history of London from its early prehistoric origins to the modern cosmopolitan metropolis that it is today. The students will explore the social, political, and architectural development of this urban center throughout the ages. Together with lectures, the students will visit important sites throughout the city that are perfect examples of the development of London. Note: Visits require some travel and entrance costs.
Course Code and Credits: HST 5405 (3)
Course Title: U.S. and U.K. Comparative History
Course Description:
Focuses on shared themes from the 1880s to the present day, using a variety of approaches to enable students from different disciplines to participate in the course. Issues around popular culture, gender and ethnicity will be looked at, as well as peoples’ responses to major events like the Depression and wars. Concepts from economic history will be used to analyze the booms and slumps that have occurred and the changes to the U.S./U.K. that have taken place as a result. The decline of Britain as a world power and the parallel rise of the U.S. will be studied, and this will help put into context the current debates on the post-Cold War world order and globalization.
Course Code and Credits: HST 6215 (3)
Course Title: History on Film
Course Description:
This course examines the history of international film, its proactive role in society and its usefulness as a historical resource, with a focus on key moments and themes made important for aesthetic, economic, cultural, political, social and technological reasons. The course considers the ways in which films have been shaped by the societies and eras in which they were produced and how in turn have helped to shape those same societies. It additionally analyzes the extent and accuracy with which the medium manages to retain and communicate these aspects to historians. Four main developmental eras are explored: the silent era, ‘talkies’, color films and the emergent digital age, with examples drawn from different global regions, including Africa, Asia and the Middle East.

INTERNATIONAL RELATIONS AND POLITICS
Course Code and Credits: INR 5100 (3)
Course Title: Critical Globalization Studies
Course Description:
This interdisciplinary course addresses the vitally important and complex phenomenon of contemporary globalization. The concept of globalization and the history of this phenomenon are interrogated. Political, social, economic and cultural aspects of globalization are discussed, and core themes of globalization debates are addressed, such as convergence, nationalism, and inequality. A range of global actors, agents and institutions are critically engaged with.
Course Code and Credits: PLT 5205 (3)
Course Title: British Politics: Inside Parliament
Course Description:
This course will introduce students to the main political institutions in the United Kingdom (the monarchy, the executive, parliament, political parties and electoral systems) and to important debates in contemporary British society, such as constitutional reform, Britain’s relations with Europe, the power of the media, gender debates and multiculturalism. The class combines theoretical and empirical approaches. Classes are supplemented by 10 sessions in the House of Commons with a Member of Parliament.

RELIGION
Course Code and Credits: RLG 5100 (3)
Course Title: Comparative World Religions
Course Description:
This course explores the monotheistic religions of the Near East (Judaism, Christianity, and Islam), those of India and the Far East (Hinduism, Buddhism, and Taoism) and the ‘new-age’ faiths. The history and practice of each is studied. Special emphasis is laid on the philosophical and psychological basis of each religion and common themes such as the self, suffering, free will and ethics. Primary and secondary sources are studied along with an examination of methodology in comparative religion.

SOCIOLOGY
Course Code and Credits: SCL 5105 (3)
Course Title: Religion, Magic and Witchcraft
Course Description:
This course focuses on sociological and anthropological perspectives on religious practice and experience. Classical theorists Marx, Weber and Durkheim will be examined. Notions of magic, witchcraft and the supernatural will be addressed in relation to myth and symbolism. ‘New Age’ spirituality will be analyzed in relation to altered states of consciousness and counterculture and alternative versions of ‘faith’.

THEATER ARTS
Course Code and Credits: THR 5210 (3)
Course Title: Acting Skills
Course Description:
An intermediate performance skills course that focuses on developing the voice and body through group work consisting of improvisational exercises, the use of stage space, basic blocking, and the interpretation of character and text. Group interaction is an important aspect of this course.
Course Code and Credits: THR 5405/THR 5410 (3)
Course Title: Shakespeare and His World I fall only (3)/ II spring only
Course Description:
This course provides historical and theoretical contexts to Shakespeare’s plays and approaches them with a variety of different critical methods. Shakespeare in performance is an integral part of the course and students are expected to see productions of most texts studied. An additional fee is required for outside trips.

Other Courses

Richmond offers a wide variety of courses, many more than can be listed here. For a full list of courses available in your chosen semester please visit the Richmond website www.richmond.ac.uk. You can also use the website to ensure that you have the required prerequisites or their equivalents.

ART, DESIGN AND MEDIA
Course Code and Credits: ADM 6400 (3)
Course Title: Drawing on London
Course Description:
This course is designed to give students a deeper understanding of the role of drawing as an investigative process as well as an expressive means of communication. Drawing is used as a basic exploratory tool to examine London as the site for both subject – in particular, the River Thames - and as a research resource for the practice of drawing, especially the specialist departments at The Victoria and Albert and the British Museum. The course is divided between working in the studio and on location in London. The sketchbook is an essential aspect of the course in helping students to document the city, stimulate and develop ideas and as a reminder that drawing is a portable medium. A studio fee is levied on this course.
Course Code and Credits: ADM 6405 (3)
Course Title: Printmaking Workshop
Course Description:
Intended for students who have acquired graphic skills in drawing, illustration, and computer graphics or who have experience of photographic printing. It aims not so much to give in-depth knowledge of particular printmaking processes as to stimulate a creative response to all areas of image making that involve printing. The course is practical in nature, although museum and gallery study, as well as some reading, is assigned relating to the techniques that are explored in class. A studio fee is levied on this course.
Course Code and Credits: ADM 6430 (3)
Course Title: Communication Design: Type
Course Description:
This course focuses on the theory and practice of communication design, with emphasis on type-based solutions. It introduces students to the concept of graphic design as a social activity and projects include book design, grid systems and poster design. The course has an important theoretical component which includes visual culture and graphic design criticism.
Course Code and Credits: ADM 6435 (3)
Course Title: Web Design
Course Description:
The course provides students with the core foundations and practical skills required to design a fully functional and interactive website. It offers a snapshot of the brief history and current status of the medium, and practitioners working within it. Web Design focuses on two main areas: preparation and design of a website, followed by the design/build ready for online publication. It is ideal for students who want to showcase a portfolio of work on the web.
Course Code and Credits: ADM 6440 (3)
Course Title: Communication Design: Image
Course Description:
This course focuses on the study and application of image within the practice of communication design. Typical works include identity and logo design, pictograms/signage and poster design. The course has an important theoretical component which includes semiotics, visual culture and theory of image design.

ART HISTORY
Course Code and Credits: AVC 5210 (3)
Course Title: History of Design
Course Description:
This course examines the history of designed objects of all types and their place in material and visual culture studies. This includes product design, objects of technology, graphic design and typography, industrial design, textiles and spatial design. The course considers the relationship between people and the objects that comprise the fabric of the lived environment, the aesthetics of the built environment, and engages with critical perspectives on design-related debates.
Course Code and Credits: AVC 5400 (3)
Course Title: British Art and Architecture
Course Description:
Considers British painting, sculpture, architecture, and interior design, in their cultural, social and political contexts. Students make regular visits to buildings, museums, with their rich intercultural collections, to discuss works on site.

BUSINESS ADMINISTRATION AND ECONOMICS
Course Code and Credits: ENT 5200 (3)
Course Title: Entrepreneurial Theory and Practice
Course Description:
This course is designed to provide students with an understanding of enterprise at the individual, firm and societal level of inquiry. The course will enable students to understand theories of entrepreneurial behavior, innovation and wider societal issues and enable them to relate such theories to practice. They will also simulate an understanding of the behaviors of an entrepreneur placed within the dynamic of business. The purpose is to enable students to be aware of the importance of enterprise in the economy.
Course Code and Credits: FNN 5205 (3)
Course Title: Principles of Investment
Course Description:
Focusing on financial investment, the course familiarizes the student with a range of financial instruments and capital market operations, including new issues, trading, and the role of financial intermediaries in the investment market. Investment companies are investigated. Fundamentals of portfolio theory are introduced and applied to investment management. Valuation of fixed-income securities, equity instruments, and common stock is discussed on the basis of modern capital market theory. The course introduces financial derivatives, including options, futures, forward rate agreements, and interest rate swaps, and relates the use of derivatives to fixed-income investment, portfolio analysis, and interest rate risk management.
Course Code and Credits: FNN 6200 (3)
Course Title: Money and Banking
Course Description:
This course focuses on the role of money and other financial instruments within the macro economy. The operations and behavior of commercial banks and other financial institutions is examined from a strategic viewpoint, along with the role of central banks and regulators. Some of the controversies about the effectiveness of regulatory and monetary policies are also discussed.
Course Code and Credits: FNN 6410 (3)
Course Title: International Finance
Course Description:
Taking a global perspective, the course focuses on the basics of multinational financial management from an international finance perspective. An understanding of multinational finance begins with a mastery of the principles of exchange rates—how they are determined, how they affect the prices of goods and services, and their relationship to interest rates. The course also covers foreign exchange markets, multinational accounting, foreign exchange risk, strategies and tools for managing exchange rate exposure, import and export finance, and multinational financial management.
Course Code and Credits: INB 6200 (3)
Course Title: Country Risk Analysis
Course Description:
This course provides students with an overview of the history, methods, strengths, and limitations of economic and political risk forecasting. Economics and political risk forecasting is defined as a package of social science concepts and methods used by governments and multinational businesses to analyze the future economic and political environments in which they operate. A seminar format with extensive student participation is used.
Course Code and Credits: INB 6215 (3)
Course Title: Managing the Multinational Corporation
Course Description:
This is a final course for International Business students. It provides a managerial perspective into managing the structure and operations of multinational corporations (MNCs) in the global business environment. Major managerial issues are studied from the MNC’s perspective and the problems of planning and executing business strategies on a global scale are analyzed. A project in International Business is required.
Course Code and Credits: MGT 5415 (3)
Course Title: Governance and Sustainability
Course Description:
Provides students with an understanding of the concepts and key issues of corporate governance, corporate accountability, corporate social responsibility and corporate sustainability. It informs students of key policies and corporate governance mechanisms to investigate corporate failures in order to derive good corporate governance and accountability. The course identifies key stakeholders and evaluates the role that governance plays in the management of a business.
Course Code and Credits: MKT 6200 (3)
Course Title: Advertising Management
Course Description:
The course provides an in depth study and application of advertising and its role in marketing strategies. Topics include: identification of relevant data to analyze the marketing situation; development of product/brand positioning; marketing and advertising objectives and strategies; creative strategy; media planning and evaluation; consumer motivation and advertising appeals; consumer buying behavior; promotional communication opportunity analysis, branding and corporate image; target audiences; print and broadcast production; budgeting.
Course Code and Credits: MKT 6210 (3)
Course Title: Distribution and Retailing Management
Course Description:
The course addresses the roles and processes of physical distribution, channel management, and retailing. Students study current practices in retail marketing strategy and its relevance to branding and positioning strategies (the store concepts, experiential marketing) the retail marketing mix decisions, the distribution channel function, and management. The relationship between the manufacturer and the end-user is analyzed and the activities and functions of channels intermediaries are studied for their impact on market planning. Channels design and developments in contemporary retailing methods are covered, with the emphasis on retail store location, operations, and the influence of technology on distribution.
Course Code and Credits: MKT 6305 (3)
Course Title: Fashion Product Development
Course Description:
Fashion professionals are often generating ideas, defining looks and moods a couple of seasons in advance. Product development and forecasting is an essential part of the way that the fashion industry organizes and promotes itself. This course is designed to give students a systematic overview of product development and the trend cycle in fashion, its operation in relation to the industry’s specialist sectors, and to introduce the creative and commercial functions of the fashion forecasting process within the fashion industry. It considers marketplace dynamics which affect and create the trends and impact on lifestyles and fashion products.

COMMUNICATIONS AND LITERATURE
Course Code and Credits: COM 5220 (3)
Course Title: Communications for PR and Advertising
Course Description:
This course examines the theory and practice of writing for PR and advertising. Topics include: analyzing the target audience, considering the medium and the format, writing for product branding, evaluating successful writing, and writing promotional materials in business and not-for-profit sectors. Students will analyze real world examples of effective marketing and business communications and their assignments will reflect contemporary standards in these practices. Students will have a variety of assignments where they will try their hand at writing PR materials and advertising copy as well as a persuasive business proposal.
Course Code and Credits: COM 5205 (3)
Course Title: Cultural Theory
Course Description:
This course introduces key thinkers, topics, case studies and theoretical frameworks related to the field of cultural studies. Students will be exposed to different toolkits for analyzing everyday cultural practices, with a particular focus on historical, geographical and personal identity. Films, fashion, art, graphic design, video, music and other media objects will be analyzed in order to engage with the theoretical frameworks presented. In addition to in-class theoretical discussion, students are encouraged to apply cultural theory in practice, through activities including gallery visits and first-hand explorations of consumerist practices.
Course Code and Credits: CRW 5200 (3)
Course Title: Script Writing
Course Description:
Students are guided through the creative processes of writing scenes for the stage, T.V., and film. The building of character and plot is examined as well as the industry standard formats for writing in these media. Group and team work is encouraged as well as discussions, critique, and analysis of the narrative techniques used in existing stage plays and films.
Course Code and Credits: JRN 6205 (3)
Course Title: Media Ethics and Law
Course Description:
Media professionals, and in particular journalists, have a special role in democracies. This course examines the main legal and ethical issues which journalists of the digital age encounter in their working lives. Thus, the course will focus on the concepts of libel and defamation, copyright law, the public sphere, media ownership, objectivity and neutrality, freedom of the press, censorship, codes of conduct for journalists, privacy and public interest, reporting restrictions and national interest, propaganda, gender issues, and reporting in a multicultural society.
Course Code and Credits: LIT 5400 (3)
Course Title: Contemporary London Literature
Course Description:
London has become the focus of ‘ferocious imaginative energy’ since the rise of Thatcherism in the 1980s. Beginning with an overview of London’s historical myths and fictions, this class exposes students to a variety of writers committed to exploring the many lives of a city undergoing complex transformations. From post-modern obsessions to multicultural landscapes and post 9/11 anxieties, different voices and visions, provide insights into our understanding of contemporary London.

FILM
Course Code and Credits: FLM 5405 (3)
Course Title: Adaptations: Literature and Cinema
Course Description:
Deals with adaptations from literary texts, in the broad sense – novels, plays and comic books – to cinema and television. It engages with issues around the transition from one medium to another, debating questions of authorship and the relative advantages of different forms. Adaptations are discussed in terms of their historical and cultural contexts, and ‘faithful’ versions contrasted with ‘free’ adaptations which retain the tone and spirit of the original while deviating from the letter of the text.
Course Code and Credits: FLM 6230 (3)
Course Title: International Cinema
Course Description:
Examines global cinema while considering the extent to which cultural, political, and historical contexts have influenced the form and grammar of film during the last century. The overall focus of the course is broad, ranging across more than eight decades and many different countries; it aims to study a variety of approaches to and theories of narrative cinema. During the semester, many international film “movements” are covered, which can include the French New Wave, the Chinese Sixth Generation, and Italian Neo-Realism. In addition, the representations of non-Western cultures from an “insider” and a “Hollywood” perspective are compared.
Course Code and Credits: FLM 6400 (3)
Course Title: From Script to Screen
Course Description:
Explores the creative and practical aspects of script writing and advanced video production. The course is intended for students who have experience of video production and want to expand their knowledge and skills. Students will create and produce a video, starting from the inception of the idea through to the realization of the idea as a finished film to be screened at the end of the course. In doing so, students have the opportunity to try the different ‘parts’ of film-making, from the creative and theoretical – writing, story boarding, workshopping, casting and directing, to the technical – camera operation, sound recording and video editing. A studio fee is levied on this course.

HISTORY
Course Code and Credits: HST 5100 (3)
Course Title: Nationalism and Conflict
Course Description:
This course is intended to be a comparative study of the various forms of nationalism, dictatorship and democracy that evolved and emerged across Central/Eastern Europe (CEE) during the ‘short’ twentieth century (1914-1990). It seeks to identify how CEE has been defined and how it came to take its present form. The main focus of this course will be on the various ideological currents that have shaped the region’s history – in particular nationalism, democracy and Communism. In addition, it will explore the conflicting arguments and different historical interpretations with regard to the key events of the period, including the development of nationalism, the emergence of fascism and Communism, the causes and courses of the two world wars and the Cold War, and finally, the causes behind the ‘reunification’ of Europe after 1989.
Course Code and Credits: HST 6205 (3)
Course Title: Pictures of Power: History, Image and Propaganda
Course Description:
The course aims to introduce students, by way of specific casestudies ranging from the ancient world to the modern day, to innovative methods of studying the past that utilize popular forms of visual culture and propaganda. While recognizing the complexity of the propaganda process and the various influences that form and shape images, the course will focus on the historical relationship between propaganda (in architecture, cartoons, film, painting, pamphlets, photography, posters, sculpture, and television) and politics.
Course Code and Credits: HST 6225 (3)
Course Title: Culture, Power and Empire
Course Description:
This course examines the causes, consequences and significance of empires throughout history from a broad range of comparative and international perspectives, including the economic, political, social and (by way of postcolonial theory) the cultural. It investigates why empires are significant, who are the empiremakers, how and why empires rise and fall, whether they are good or bad, how they are defined and how they can be resisted. Where possible the course will make use of museums and collections within London.
Course Code and Credits: HST 6400 (3)
Course Title: Island To Empire: British History Since 1800
Course Description:
Surveys the history of modern Britain during its formative period of industrialization and empire building. An agrarian society ruled by a powerful aristocracy made way, not without moments of crisis, for an industrial society with a democratic franchise and organized political parties. The interaction between the old order and the new provides this course with its basic theme.

INTERNATIONAL JOURNALISM AND MEDIA
Course Code and Credits: JRN 5200 (3)
Course Title: Feature Writing
Course Description:
This course focuses in consolidating and developing journalistic writing skills. Particular attention is given to the development of different writing styles (hard news and features for newspapers and magazines) and genres (reportage, color piece, service feature, human interest, reviews and profiles). Students are expected to be familiar with basic reporting skills as all writing will be based on independent reporting. The emphasis of this course is on developing independent writing skills.
Course Code and Credits: JRN 5400 (3)
Course Title: Arts and Entertainment Journalism
Course Description:
Many young journalists dream of writing about the things that consume so much of their time – music, film, theater, showbusiness and the arts. This course will give them the basic tools to do the job. It will outline the essential framework of criticism and the responsibilities and ethics of those who write it, and it will also provide context to help students understand that what they watch, read and listen to now is directly connected to everything that has gone on in the past.
Course Code and Credits: JRN 6205 (3)
Course Title: Media Ethics and Law
Course Description:
Media professionals, and in particular journalists, have a special role in democracies. This course examines the main legal and ethical issues which journalists of the digital age encounter in their working lives. Thus, the course will focus on the concepts of libel and defamation, copyright law, the public sphere, media ownership, objectivity and neutrality, freedom of the press, censorship, codes of conduct for journalists, privacy and public interest, reporting restrictions and national interest, propaganda, gender issues, and reporting in a multicultural society.

INTERNATIONAL RELATIONS, POLITICS AND PHILOSOPHY
Course Code and Credits: INR 5400 (3)
Course Title: U.S. Grand Strategy
Course Description:
This course examines the major issues that underlie the development of United States’ foreign policy. The course considers the theoretical and actual implementation of foreign policy, firstly by examining the constitutionally mandated practitioners of such policy and secondly by exploring the execution of policy in a series of case studies covering the latter half of the 20th Century and early 21st Century. Individuals, structures and theories are examined and explained in a course designed to convey the complexities that contribute to the formulation of U.S. Grand Strategy.
Course Code and Credits: INR 6405 (3)
Course Title: International Human Rights
Course Description:
This course will cover the evolution of international human rights and of the various regional and international treaties and institutions designed for their protection. It will interrogate the fundamental tension between state sovereignty and individual rights, guaranteed by international law. It will further examine the historic and theoretical foundations of the idea of human rights in various civilizations and cultures, evaluate their legacy within western and non-western traditions, and examine their meaning and relevance in thinking about international human rights in contemporary world politics.
Course Code and Credits: INR 6410 (3)
Course Title: Diplomatic Studies
Course Description:
This course offers an overview of the history and practice of contemporary diplomacy. It begins with analysis of what a modern diplomat currently does, both at home and abroad, set within the context of diplomatic history and theory. The normal practice of diplomacy and the various techniques of international negotiation will be addressed by using both historical and contemporary examples. It will familiarize students with the activities of a modern diplomat within a wider historical and theoretical context.
Course Code and Credits: INR 6415 (3)
Course Title: Foreign Policy Analysis
Course Description:
Foreign Policy Analysis considers the manner in which a state arrives at its foreign policy decisions. It is, therefore, characterized by a focus on the roles of individuals in the decision-making process. The course considers the important interaction between international and domestic politics and the impact that the latter has on the implementation of foreign policy. The course addresses the manner in which individuals devise and implement policy on an international stage through a variety of comparative and case study driven approaches.
Course Code and Credits: PLT 5405 (3)
Course Title: The EU in New International System
Course Description:
Historical beginnings of the European Union, its institutions and its economic performance. The Single European Act, the European Monetary System, social, political and economic aspects of integration and foreign policy cooperation.
Course Code and Credits: PLT 5415 (3)
Course Title: Politics Of Sub-Saharan Africa
Course Description:
Follows the attempt to promote stability, economic development, and democratic systems of government in sub-Saharan Africa, and engages with the core issue of the relationship between the state, civil society, and external interests in the region. The many social, political, economic and security problems that hamper the development project are addressed, by following a historical trajectory from the colonial era through to modern times.
Course Code and Credits: PLT 5425 (3)
Course Title: Modern China
Course Description:
Examines aspects of China’s history such as the Opium Wars, the downfall of the Empire in 1911, the growth of nationalism and the ensuing civil war, the rise and decline of Maoism and the role of China in world politics, with particular reference to its increasing economic importance.
Course Code and Credits: PLT 6205 (3)
Course Title: Policy-Making in a Globalized World
Course Description:
This course investigates the process of policy-making in modern states. It explores how in the new globalized world governments “import” and “borrow” policy ideas from each other, while analyzing how the different actors – states, bureaucrats, think-tanks, policynetworks, lobby groups, citizens, etc – participate and influence the policy-making process. Through role-play activities (such as writing a political manifesto, advising a President on a foreign-policy issue, or enacting a policy-network in the policy process) students will understand the complexities of policy-making and the challenges that the modern state faces in the era of globalization.

PSYCHOLOGY
Course Code and Credits: PSY 5200 (3)
Course Title: Theories Of Personality
Course Description:
The purpose of this course is to increase students’ awareness of the variety of theoretical viewpoints that exist regarding the nature of human personality and the factors that influence human behavior. We will examine the different theoretical viewpoints in terms of what they may have to say about personality structure and its development, emotion, motivation, cognition, the development of psychopathology, and clinical applications for personality change. Students will also be asked to evaluate the prominent theoretical perspectives critically and to consider cultural variations in personality constructs.
Course Code and Credits: PSY 5405 (3)
Course Title: Psychopathology
Course Description:
Combines lectures, case studies, and audiovisual sessions to introduce students to the field of clinical psychology, psychiatry, and mental health work. An examination of the symptoms and treatment options for a range of mental and emotional disorders, including anxiety, depression, mania, and the schizophrenias, raising a number of important issues for discussion. These include: cultural variations in the definition and diagnosis of disordered states; the social psychological problems of the move from asylums to community care; and criticisms of the medical model of abnormality.
Course Code and Credits: PSY 5430 (3)
Course Title: Psychology of Education
Course Description:
The aim of this course is to investigate the applications of psychology in educational settings. Students will have the opportunity to gain an understanding of the ways psychology theories and research have influenced our understanding of child learning and teaching. Furthermore, this course investigates the impact of certain psychosocial factors on children’s educational development, including peer relations, the role of adults, teacher-pupil interactions and barriers to learning. This course provides a rich learning opportunity for students who want to study Educational Psychology on a postgraduate level or for students who wish to pursue a career in teaching.
Course Code and Credits: PSY 6210 (3)
Course Title: Cognitive Science
Course Description:
Cognitive science is an exciting interdisciplinary approach to the mind that draws on research from a variety of disciplines, including philosophy, computer science, linguistics, neuroscience, and psychology. The resulting theories and data have also exerted a profound influence on how philosophers approach fundamental issues about the nature of the mind. This course focuses on such issues, including: Is the mind a computer? How much of the mind is innate and how much is learned? Is the mind a unitary general purpose mechanism, or is it divided into specialized subsystems or courses? How do we represent the world in thought? Are human beings rational?
Course Code and Credits: PSY 6415 (3)
Course Title: Counseling Theory and Practice I
Course Description:
This course combines theoretical approaches to counseling with practical and experiential work. Students are introduced to an integrative, multi-cultural approach to counseling, which draws on a wide-range of theoretical perspectives, including psychoanalytic, psychodynamic, existential, and Gestalt approaches. Selected issues are discussed via case examples and videos, and guest lectures from visiting professionals.
Course Code and Credits: PSY 6430 (3)
Course Title: Psychology of Happiness and Wellbeing
Course Description:
Positive psychologists argue that traditional psychology has tended to focus on dysfunction and unhappiness and that balance needs to be restored by research into what makes life go well. This course focuses on the science of happiness and wellbeing, integrating findings from Positive Psychology studies and theories. During this course, students will critically evaluate the teaching of Positive Psychology as a means of enhancing happiness and understand the difference between weaknesses and strengths, and how positive psychology emphasizes the latter in contrast to traditional psychology’s emphasis on the former.

RELIGION
Course Code and Credits: HST 5205 (3)
Course Title: Rome and the East: Culture and Faith in late Antiquity
Course Description:
The course covers the areas of the Roman and Sasanian Empires, their adjoining regions and that of their successor states from 200 AD until 800 AD. The course looks at religious ideas that were rooted in these societies, polythesisms, Xoroastrianism, Judaism and the newer religions of Christianity and Islam. Students will learn about different methods of critically analyzing the material cultures of these people including architecture, mosaics, texts, monuments, murals and the artefacts of both common and elite life. Links will be made from the ideological and cultural aspects of these societies to the political and economic systems in place around them. Historical debates will be explored about the nature of late antiquity and whether it can best be understood as a period of cross-cultural interaction or as a set of distinct changes in highly localized societies.
Course Code and Credits: SCL 5105 (3)
Course Title: Religion, Magic And Witchcraft
Course Description:
This course focuses on sociological and anthropological perspectives on religious practice and experience. Classical theorists Marx, Weber and Durkheim will be examined. Notions of Magic, Witchcraft and the Supernatural will be addressed in relation to Myth and Symbolism. ‘New Age’ spirituality will be analyzed in relation to Altered States of Consciousness and Counterculture and alternative versions of ‘Faith’.

SERVICE LEARNING
Course Code and Credits: ISL 5000 (3)
Course Title: Service Learning and Active Citizenship
Course Description:
The Service Learning and Active Citizenship course is a student community placement that aims to provide students from all disciplines and majors with the intellectual, professional, and personal skills that will enable them to function well in a culturally diverse community in London. In addition to the weeks of field work (typically 9-12 depending on the organization), the student will also produce a written journal of their experience which provides critical reflection (learning log), a ‘community action’ portfolio (analytical essay), and a final oral presentation. These assessments have been designed to help the student reflect on the skills they are learning and the benefits gained from the service learning experience, and also to help them determine if their current career goals are the correct fit for them. During the service learning course, the staff of the Internship Office and a faculty supervisor work closely with each student to ensure that the community placement is a successful one. This course requires a student visa obtained at the British Consulate before departure from the U.S.

SOCIOLOGY
Course Code and Credits: COM 5115 (3)
Course Title: Sociology of Culture and Sub Culture
Course Description:
Introduces the field of cultural studies by examining various concepts of culture, the positions taken in cultural criticism, and the relationship between social and cultural transformation. Emphasis is placed on differences between U.S. and U.K. culture and the theory of subcultures.
Course Code and Credits: SCL 5105 (3)
Course Title: Religion, Magic And Witchcraft
Course Description:
This course focuses on sociological and anthropological perspectives on religious practice and experience. Classical theorists Marx, Weber and Durkheim will be examined. Notions of Magic, Witchcraft and the Supernatural will be addressed in relation to Myth and Symbolism. ‘New Age’ spirituality will be analyzed in relation to Altered States of Consciousness and Counterculture and alternative versions of ‘Faith’.
Course Code and Credits: SCL 5400 (3)
Course Title: Modern Britain: A Social Analysis
Course Description:
A general presentation of British society for students who arrive in the country and are keen to know about its way of life, patterns of thought, and socio-cultural background. This course also examines Britain’s changing status in the world and the effect this has had on socio-political attitudes and behavior.

THEATER ARTS
Course Code and Credits: THR 5100 (3)
Course Title: World Theater
Course Description:
Provides an overview of the theater of European and non European countries. Mainly issue-driven writing is examined, especially drama as a reaction to oppression. This course identifies styles that are specific to certain cultures in an aim to identify cultural influences from one country to another. Students are encouraged to contribute insights from their own individual cultures.
Course Code and Credits: THR 5215 (3)
Course Title: Screen Acting Techniques
Course Description:
Develops acting skills specifically relating to the camera - i.e., for film and television. In a series of practical workshops and lectures, students are introduced to the disciplines of acting for the camera, and discover the basic differences between acting for television and for film (as opposed to the theater) as well as various styles of performance. Students learn how to develop realistic, sincere, and believable performances. They also become practiced in dealing with the maintenance of performance under adverse technical conditions. Students gain experience in the rehearsal process, the development of a character, and shooting procedures. They are also given exercises in interviewing for screen work and screen testing.
Course Code and Credits: THR 6200 (3)
Course Title: Fire Over England
Course Description:
Examines the classical traditions in British theater, as they are perceived today. Students look at a range of plays from the Renaissance tragedies of Christopher Marlowe, William Shakespeare and John Webster to the twentieth century tragedies of dramatists such as T. S. Eliot. Lectures concentrate on textual studies and criticism, and a number of theater visits are undertaken where possible, these are productions of plays taught on the course.

Other Courses offered by Richmond

If you have not found the course you want, check the Richmond website, www.richmond.ac.uk. Richmond offers many other courses each semester that AIFS students can take, over 750 each year.

Please note that study abroad students are not permitted to take the independent study, senior project/senior essay, graduate level (classes starting with a 7) or Foundations Program courses listed on the Richmond website.