AIFS Abroad

AIFS Study Abroad in Prague, Czech Republic - UE
Fall 2021 and Spring 2022
Course Descriptions


Central and East European Studies Program (CESP)

The AIFS course code is followed by the university course code. Recommended credits are shown in parentheses. Courses are subject to change at the discretion of the University of Economics. Choose up to 4 courses.

Please note that due to overlapping, students may choose only one course of the following:

Marketing 310/IP_310 (3)
Product Brand Marketing
Introduces students to the practical aspects of product/brand marketing and to the specific role of “product/brand manager” in the company. The main pillar of the course is a marketing plan, its use in brand management and its implementation in the strategic management of the company.


Marketing 340/IP_340 (3)
International Marketing Communications
Provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications.

Please note that due to overlapping, students may choose only one course of the following:

Politics 334/IP_334 (3)
International Relations
Introduces International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines European perspectives and the role of the European Union in IR.


Politics 317/IP_317 (3)
Globalization and World Politics
This course will focus on cooperation at the international level, with focus on international (intergovernmental) organizations (IOs), their origins, powers and responsibilities. Fundamentals of public international law and the legal background of the IOs will be presented.

Other courses to choose:

Business 331/IP_331 (3)
Global Business and International Trade
Provides students with the basic knowledge of international trade theories and international trade development trends in recent decades. Special attention is given to the international trade position of Central and Eastern Europe. The effect of globalization on trade around the world and the global economy is an important part of the course.

Finance 335/IP_335 (3)
International Finance
The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporations within an environment of free flows of foreign capital and floating exchange rates.

Management 312/IP_312 (3)
International Strategy of Global Companies
Introduces students to company strategy and management in an international context. Based on practical examples, this course gives students the basic knowledge and knowhow to deal with strategic questions regarding business development in an international context. This course cannot be taken together with course IP_314 International Management.

Management 314/IP_314 (3)
International Management
Aims to deepen understanding of the activities associated with MNC. Students will study organizational structures, managerial philosophy in host countries and techniques for increase of added value within multinational production and business chains and methods of managing international teams. This course cannot be taken together with course IP_312 International Strategy.

Marketing 323/IP_323 (3)
Marketing in Central and Eastern Europe
Reviews various applications of marketing concepts within the continuously changing environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.

Information & Communication Technology 4SA626 (3)
New Media and Trends in ICT

The main goal of the course is to help change the perception of the media and ICT technologies as an unbiased and neutral source of information and help a student to understand the complexity and variability of the information society. The area of new media is quite broad and interdisciplinary - it covers informatics, laws, politics, economics, ethics, history and sociology. We shall focus on the universal aspects and influences (such as digitalization, globalization, e-government, ownership/power concentration, economic/political/social pressures, fake news). Their better understanding helps to orientate better in contemporary information society.