Study Abroad in Prague: Courses
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Central and Eastern European Studies Program (CESP)
The AIFS course code is followed by the university course code. Recommended credits are shown in parentheses. Courses are subject to change at the discretion of the University of Economics. Choose up to 4 courses.
Please note that students may only take one Marketing course per semester.
CESP courses
Business 315/IP_315 (3) | Entrepreneurship and New Business Venturing
Business 331/IP_331 (3) | Global Business and International Trade
Czech 001/CEP001 (3) | Elementary Czech
Finance 335/IP_335 (3) | International Finance
History 327/IP_327 (3) | Cultural History of the Czech Lands
Management 312/IP_312 (3) | International Strategy of Global Companies
The aim of the course is to introduce students to company strategy and management in an international context. Based on practical examples, this course gives students the basic knowledge and knowhow to deal with strategic questions regarding business development in an international context.
This course cannot be taken together with course IP_314 International Management.
Management 314/IP_314 (3) | International Management
The aim of the course is to deepen and increase the knowledge of specifics connected with the activities of MNC. Students will study organizational structures, managerial philosophy in host countries and techniques for increase of added value within multinational production and business chains and methods of managing international teams.
This course cannot be taken together with course IP_312 International Strategy of Global Companies.
Marketing 310/IP_310 (3) | Product Brand Marketing
The course introduces students to the practical aspects of product/brand marketing and to the specific role of “product / brand manager” in the company. The main pillar of the course is a marketing plan, its use in brand management and its implementation in the strategic management of the company.
This course cannot be taken together with course IP_340 International Marketing Communications.
Marketing 323/IP_323 (3) | Marketing in Central and Eastern Europe
IP_325 (3) | The EU as an actor in International Relations
Marketing 340/IP_340 (3) | International Marketing Communications
The course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications.
This course cannot be taken together with course IP_310 Product Brand Marketing.
Politics 317/IP_317 (3) | Globalization and World Politics
Politics 334/IP_334 (3) | International Relations
2SE442 (3) | Blockchain and business innovations for digital economy
Download PDF with full program details on all AIFS Czech Republic programs!
Download PDF with full program details on all AIFS Czech Republic, Prague programs!