The subject offers the overview of entrepreneurship and develops the understanding of specific entrepreneurial situations. It supports entrepreneurial attitudes and motivation and develops skills needed for business start-up and efficient entrepreneurial approach.

The purpose of this course is to provide students with the basic knowledge of international trade theories and international trade development trends in recent decades. Special attention is given to the international trade position of Central and Eastern Europe. This course offers an approach to the consequences of the current changes in what was formerly East-West trade for opportunities within the region. The effect of globalization on trade around the world and the global economy is an important part of the course. 

Students living in a foreign country will at some point need to ask directions, order food or just say hello. The language classes will introduce the student to the Czech language and ease his or her transition into Prague life through basic knowledge of the language. The purpose of this course is to familiarize students with the basic elements of Czech. The class will enable the students to begin to understand and speak very basic conversational Czech.

The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporations within an environment of free flows of foreign capital and floating exchange rates.

The course gives the students an outline of Czech history and its connections with European developments. Attention will be given to the way in which history is reflected in Czech arts and literature, as arts and literature have often contributed significantly to the political life of the country. A brief outline of the history of art and architecture will present the most important periods and will be supported with slides recommending to the students the most significant places of interest in this country. The course will also show the important role of music in the cultural life of this nation.

The aim of the course is to introduce students to company strategy and management in an international context. Based on practical examples, this course gives students the basic knowledge and knowhow to deal with strategic questions regarding business development in an international context.

This course cannot be taken together with course IP_314 International Management.

The aim of the course is to deepen and increase the knowledge of specifics connected with the activities of MNC. Students will study organizational structures, managerial philosophy in host countries and techniques for increase of added value within multinational production and business chains and methods of managing international teams.

This course cannot be taken together with course IP_312 International Strategy of Global Companies.

The course introduces students to the practical aspects of product/brand marketing and to the specific role of “product / brand manager” in the company. The main pillar of the course is a marketing plan, its use in brand management and its implementation in the strategic management of the company.

This course cannot be taken together with course IP_340 International Marketing Communications.

This course will review various applications of marketing concepts within the continuously changing environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.

The course introduces the EU as an autonomous actor in international relations. It analyzes various types and sources of the EU’s actorness, especially focusing on their external dimension (recognition, attractiveness), their reflections in practical politics and in relations with various parts of the world.

The course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications.

This course cannot be taken together with course IP_310 Product Brand Marketing.

The aim of the course is to introduce the process and concept of globalization and its various aspects or dimensions, such as political, security, economic, societal, and environmental. To approach globalization in an interdisciplinary and critical manner.

The course provides students with an introduction to International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines European perspectives and the role of the European Union in IR.

The course concerns with blockchain (DLTs) and other emerging technologies in business and finance that shape the digital economy. It is practically oriented and includes lectures of successful entrepreneurs who broke through using hi-tech innovations.