AIFS Abroad

AIFS Study Abroad in Prague, Czech Republic - UE
Fall 2018 and Spring 2019
Course Descriptions

   

Central and Eastern European Studies Program (CESP)

The AIFS course code is followed by the University course code. Recommended credits are shown in parentheses. Courses are subject to change at the discretion of the University of Economics.

Students can take up to 4 courses. Please note that students may only take one Marketing course.

CESP courses
Course Code and Credits: Business 315/IP_315 (3)
Course Title: Entrepreneurship and New Business Venturing
Course Description:
The subject offers an overview of entrepreneurship and develops the understanding of specific entrepreneurial situations. It supports entrepreneurial attitudes and motivation and develops skills needed for business start-up and efficient entrepreneurial approach.
Course Code and Credits: Business 331/IP_331 (3)
Course Title: Global Business and International Trade
Course Description:
Provides students with the basic knowledge of international trade theories and international trade development trends in recent decades. Special attention is given to the international trade position of Central and Eastern Europe. The effect of globalization on trade around the world and the global economy is an important part of the course.
Course Code and Credits: Czech 001/CEP001 (3)
Course Title: Elementary Czech
Course Description:
Students living in a foreign country will at some point need to ask directions, order food or just say hello. The language classes will introduce the student to the Czech language and ease his or her transition into Prague life through basic knowledge of the language. The purpose of this course is to familiarize students with the basic elements of Czech. The class will enable the students to begin to understand and speak very basic conversational Czech.
Course Code and Credits: Finance 335/IP_335 (3)
Course Title: International Finance
Course Description:
The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporations within an environment of free flows of foreign capital and floating exchange rates.
Course Code and Credits: History 327/IP_327 (3)
Course Title: Cultural History of the Czech Lands
Course Description:
Outlines Czech history and its connections with European developments. Attention will be given to the way in which history is reflected in Czech arts and literature, as arts and literature have often contributed significantly to the political life of the country. The course will also show the important role of music in the cultural life of this nation.
Course Code and Credits: Management 312/IP_312 (3)
Course Title: International Strategy
Course Description:
Introduce students to company strategy and management in an international context. Based on practical examples, this course gives students the basic knowledge and knowhow to deal with strategic questions regarding business development in an international context. This course cannot be taken together with course IP_314 International Management.
Course Code and Credits: Management 314/IP_314 (3)
Course Title: International Management
Course Description:
Aims to deepen understanding of the activities associated with MNC. Students will study organizational structures, managerial philosophy in host countries and techniques for increase of added value within multinational production and business chains and methods of managing international teams. This course cannot be taken together with course IP_312 International Strategy.
Course Code and Credits: Marketing 310/IP_310 (3)
Course Title: Product Brand Marketing
Course Description:
Introduces students to the practical aspects of product/brand marketing and to the specific role of “product/brand manager” in the company. The main pillar of the course is a marketing plan, its use in brand management and its implementation in the strategic management of the company.
Course Code and Credits: Marketing 323/IP_323 (3)
Course Title: Marketing in Central and Eastern Europe
Course Description:
Reviews various applications of marketing concepts within the continuously changing environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.
Course Code and Credits: Marketing 340/IP_340 (3)
Course Title: International Marketing Communications
Course Description:
Provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications.
Course Code and Credits: Politics 317/IP_317 (3) fall only
Course Title: Globalization and World Politics
Course Description:
This course will focus on cooperation at the international level, with focus on international (intergovernmental) organizations (IOs), their origins, powers and responsibilities. Fundamentals of public international law and the legal background of the IOs will be presented.
Course Code and Credits: Politics 325/IP_325 (3)
Course Title: European Integration
Course Description:
The very existence of the European Union and its radical enlargement in the first decade of the 21st century is becoming one of the defining events of today. This course will focus on different aspects of the European integration process throughout its history, present and future.
Course Code and Credits: Politics 334/IP_334 (3)
Course Title: International Relations
Course Description:
Introduces International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines European perspectives and the role of the European Union in IR.
Course Code and Credits: Sociology 311/IP_311 (3)
Course Title: Sociological Problems of Contemporary European Society
Course Description:
Explores the relationship between economy and society by asking what a sociological perspective brings to our understanding of economic processes and economic organizations, particularly in Europe. A part of this course is also examination of current research in the subfield of economic sociology.